Automatically create audiences from Optin Monster with the LinkedIn Matched Audiences integration

OptinMonster is a Lead Generation software that helps you maximize your marketing efforts and collect more leads on your website.

Thanks to its powerful targeting and segmentation engine, you can show personalized messages to your website visitors Exit-Intent popups, Fullscreen Welcome Mats, Scroll boxes and more, based on user's behavior to maximize engagement, conversions, and sales.

OptinMonster’s A/B testing feature helps you eliminate the guesswork by letting you try different headlines, content, layouts, and styles to see what converts best. OptinMonster behavior detection rules combined with the Yes / No feature significantly increases your pageviews by redirecting engaged website visitors to your most popular pages. Moreover, OptinMonster uses time-sensitive behavior based offers to drastically reduce overall cart abandonment & boost sales.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.