Streamline your data management process with the PHOBS + LinkedIn Matched Audiences integration

PHOBS is an advanced booking technology provider for hotels, resorts, campsites, hotel chains worldwide. Specializing in the sale of resorts and remote seasonal properties, PHOBS offers a series of tools as a tour operator that can easily convert your web page into the best performing sales channel.

PHOBS philosophy is total flexibility in the creation of prices, packages and sales policy through the application of innovative sales tools and an extremely user-friendly interface.

The PHOBS suite includes a fully integrated CRS, a multilingual booking engine, a distribution hub, a booking application and much more.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.