Streamline your data management process with the PostgreSQL + Acoustic (IBM Silverpop) integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

Acoustic is a digital marketing software studied to help businesses that benefit from AI and automation to take their activities to the next level.

With Acoustic companies will be able to automatically trigger any marketing activities and messages based on users’ behavior and AI recommendations. Moreover, marketers can create the most personalized messages to provide the best customer experience and increase conversions and engagement.

Thanks to Acoustic will make it possible to grow revenue and increase sales by understanding and analyzing web and mobile experience to enhance content and marketing tactics.