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What is PrestaShop
PrestaShop is an e-commerce software that enables you to create your online store and sell your services and products easily. PrestaShop is free. You can use this software without paying any license fee. If you choose PrestaShop for running your e-commerce store, you get access to more than 500 functions and 1000 modules and graphic templates, that allow you to run your successful online business and sell.
Benefits of using PrestaShop
Thanks to PrestaShop, you can create online presentation of your products and define prices and packages. You simply need to configure the payment method that you prefer, and you can start selling your products online quickly and without effort.
Why should I use PrestaShop
Create special offers, product launches, and much more. Successful e-commerce owners know how profitable are launches and special offers. However, these are probably the most critical moments for your business. PrestaShop enables you to easily manage special offers and launches, upsells, cross sells and other marketing activities that allow you to take the most out of your e-commerce store.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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