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What is Qualtrics
Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities. Anyone (with no experience) can use this research suite to build surveys, send surveys and analyze responses. All from any online location, any time you need.
Benefits of using Qualtrics
Use of Qualtrics software requires a CMC email account login and password. You must use the CMC Qualtrics web form to log in or create an account. If you go to the public Qualtrics website and create a trial account, any surveys you create or data you collect will not be accessible from the CMC Qualtrics site.
Why should I use Qualtrics
When using Qualtrics, Firefox, Chrome and Safari are the recommended web browsers; problems have been encountered when using Internet Explorer.
What is Marketo
Marketo is a powerful, Best-in-Class marketing automation software that helps companies improve their businesses, building a strong engagement with customers and leads. Marketo has an impressive and advanced features set designed for companies of any size.
Benefits of using Marketo
Marketo enables you to manage your leads efficiently, by attracting new potential clients, covert them into subscribers and nurture them. Marketo sales insight With marketo sales insight you have under control your entire sales process. Thanks to this feature, you are able to optimize your funnel to make more sales. Email Marketing tools Marketo’s email marketing solution helps you build a strong and long-lasting relationship with your leads and customers. Thanks to marketing automation.
Why should I use Marketo
Marketo allows you to automatically create many segments within your list, which correspond to different email marketing campaigns. Thanks to marketing automation, you’ll be able to send more relevant content and offers to your leads and clients. Marketo social marketing Marketo enables you to integrate and manage your preferred social media channels within your marketing strategy, which allows you to increase the engagement of your audience on social media.
Being a Travel company, Almundo needed to reach travel-interested users. Thanks to LeadsBridge and Facebook Lead Ads, Almundo was able to increase their subscribers by 20% and improve the campaign R.O.I. by 6 %