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What is Quora Ads
Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.
Benefits of using Quora Ads
As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.
Why should I use Quora Ads
Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.
What is Adobe Business Catalyst
Adobe Business Catalyst is a CMS (Content Management System) specifically designed for Business Owners and Digital Agencies.
Benefits of using Adobe Business Catalyst
With its “all-in-one” approach, Adobe Business Catalyst brings together many features that you need to integrate in order to run a business online including eCommerce, Blogging, Forums, payment system, etc. To create such an environment of tools, you typically need a web designer or a programmer. However, Adobe Business Catalyst you can organize your content, manage your eCommerce and your events easily.
Why should I use Adobe Business Catalyst
Through Adobe Business Catalyst you can manage different digital marketing tools in just one platform. You can build powerful websites that rank well and sell, create a photo gallery, set up online payments, forum modules, and much more. You can also have your own blog section to create content that rocks and build your own web apps – without coding. Customer Database (CRM) Adobe Business Catalyst has its own built-in CRM database. Website visitors can subscribe to CRM’s lists using integrated web form builders. Integrated reporting & analytics tool Business Catalysts allows you to check your site’s performance without referring to third party tools. Thanks to its integrated reporting and analytics tool, you get key metrics, charts, and a live feed of customer activity.
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Being a Travel company, Almundo needed to reach travel-interested users. Thanks to LeadsBridge and Facebook Lead Ads, Almundo was able to increase their subscribers by 20% and improve the campaign R.O.I. by 6 %