Generate more leads with the Quora Lead Gen Forms + Klaviyo integration

Quora recently released in beta the new Quora Lead Gen Forms, a kind of forms that help Quora companies and users to exchange valuable information with each other through pre-filled forms.

Functionality and benefits? Users will ask to fill out the form, entering their data, after clicking on the sponsored content with a call to action, for example, to download a report. Currently, Quora Lead Gen Forms is in beta for both Desktop and Smartphone mode. Surely this tool will be a valid method to collect leads directly on Quora.

Quora Lead Gen Forms offers advertisers another channel to acquire leads. With 75% of users accessing Quora via smartphone, the new features of the gen lead modules provide users a more natural way to share information without the hassle of leaving the mobile platform.

Klaviyo is an email marketing platform specifically designed for e-commerce marketers who want to increase their sales by targeting, customizing and measuring their email marketing and Facebook campaigns.

A key benefit that Klaviyo offers is the ability to access essential data from your audience directly from your e-commerce website and other marketing tools that you can use to manage your business. In this way, you will be able to identify your best customers and customize your marketing campaigns to increase conversions and sales. Keeping to the Benefit theme, the simplified audience segmentation offered by Klaviyo will help you target potential customers with the most suitable marketing message for them.

A valid reason to use this tool is that Klaviyo makes it easier for marketing experts to use existing segments for targeting Facebook advertising campaigns. Moreover, Klaviyo offers a system of integration with other very simple software; in fact, Klaviyo can be easily integrated with Magento, Shopify, ZOHO, and Zendesk.