Automatically sync your leads with the Quora Lead Gen Forms + Lead Metadata (real estate) integration

Quora recently released in beta the new Quora Lead Gen Forms, a kind of forms that help Quora companies and users to exchange valuable information with each other through pre-filled forms.

Functionality and benefits? Users will ask to fill out the form, entering their data, after clicking on the sponsored content with a call to action, for example, to download a report. Currently, Quora Lead Gen Forms is in beta for both Desktop and Smartphone mode. Surely this tool will be a valid method to collect leads directly on Quora.

Quora Lead Gen Forms offers advertisers another channel to acquire leads. With 75% of users accessing Quora via smartphone, the new features of the gen lead modules provide users a more natural way to share information without the hassle of leaving the mobile platform.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.