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What is Salesforce®
Salesforce® provides a powerful, convenient, and simple Web services API for interacting with Lightning Platform.
Benefits of using Salesforce®
Salesforce® uses the same underlying data model and standard objects as those in SOAP API. REST API also follows the same limits as SOAP API.
Why should I use Salesforce®
The Salesforce® advantages include ease of integration and development, and it’s an excellent choice of technology for use with mobile applications and Web 2.0 projects. To use the API requires basic familiarity with software development, web services, and the Salesforce user interface.
What is Vero
Vero is an event-driven email platform that enables engineering, product, and marketing teams to collaborate on designing and delivering valuable customer communications. Vero lets you harness your data to create communications that deliver your customers more value. Moreover, Vero offers email communications that are a true extension of your product.
Benefits of using Vero
Thanks to Vero you'll be able to connect to your real-time event stream in Segment, push real-time events via Vero's own libraries, upload ad hoc CSVs and pull in data from your own APIs. Data is critical for segmentation and email personalization.
Why should I use Vero
Vero provides a scalable system to turn your customer data into meaningful segments. Forget "lists", forget manual maintenance of user states and remove scattered segmentation from your application and backend architecture.
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