Streamline your data management process with the SuiteCRM + Oracle Eloqua integration

SuiteCRM is an open-source customer relationship management (CRM) solution that gives users highly actionable insights on which to base critical business decisions, actions, and strategies. SuiteCRM is designed to greatly improve business sales by enabling companies to bolster conversions, turn leads into customers, and drive innovation in product development and customer care.

With SuiteCRM, companies are able to maximize every opportunity and contact point with their potential clients and existing customers. As the software is offered as a free and open source platform, users are able to reduce their CRM-related expenses by as much as 80%. You also have total control over deployment. You can choose to have SuiteCRM deployed in your private cloud or directly on your servers behind your firewalls.

SuiteCRM gives businesses an award-winning platform that is free and open source and ranks among the most popular CRM options available out there including Salesforce, Oracle, SAP and Microsoft Dynamics to name a few. Function-wise, SuiteCRM is equipped with the tools and functionalities to serve companies on an enterprise-level.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.