Automatically create audiences from WooCommerce with the LinkedIn Matched Audiences integration

WooCommerce is a customizable eCommerce platform for WordPress, that enables you to create your own online store to sell your products and services on the Internet. Creating an eCommerce today it is not easy. You need to manage the graphic design, generate leads, set up the payment system, and much more.

WooCommerce gives you the ability to integrating Wordpress, the word’s most popular website builder, and you get the benefit of an easy-to-use Content Management System empowered with the eCommerce sales platform. Thanks to its integrations, with WooCommerce, your clients can buy your services and products through their preferred payment methods, from PayPal to Stripe.

WooCommerce enables you to sell anything, everywhere, from your marketplace. By setting up your shop you can choose between offering free shipping or flat-rate shipping. When needed, you can also restrict the shipping to certain countries. WooCommerce allows you to manage taxes and stock levels, in order to make it simple to run your business and focus on what matters for you.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.