Generate more leads with the Wufoo Forms + Lead Metadata (real estate) integration

Wufoo is a web application which intends to simplify forms. Forms can generally be tedious to work with. You'd have to write the XHTML/CSS for the form elements, set up the back end code to capture all the data and then work on generating usable reports for it. Wufoo simplifies this entire process right from form creation to integrating it within your site through extensive theme support to producing pretty, usable reports for you to parse your data. It even does a lot of advanced stuff, including web hooks and a proper API to access the collected data.

Wufoo enables you to create online forms within seconds, being able at the same time to customize and design those forms the way you like them to be. Once created, all of your forms can be shared with colleagues, or simply linked to the app’s pages or embedded directly on your website. A set of excellent REST APIs is also available to simplify the procedure. When your data arrives to the system, you will be immediately notified upon it by the vendor, and be enabled to set up real time reports for the purpose. The system will offer you more than 400+ customizable and professional templates and themes to choose from, together with the unique possibility to build ones of your own using the app’s intuitive drag n’ drop interface. You can also use the set of custom rules to create dynamic forms that will follow logic that you’ve specified.

Through Wufoo, you can start accepting online payments within minutes using a Wufoo-powered form. Collect secure online payments in a snap. Easily hook up your forms with trusted payment merchants like Authorize.net, Stripe, and PayPal. Wufoo enables you to analyze and track the results. Create dynamic visualizations made up of your own graphs, charts, and key metrics. Understand your data and track performance. Stay organized and informed with the app’s dynamic analytics dashboard. Build shareable, password-protected reports to deliver deep business insights. Finally, security won’t be an issue. You can rely on the vendor to protect your data and keep it clean. The vendor takes your security seriously and uses measures like 256-bit SSL encryption and smart captcha to protect your data from spammers and hackers.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.