Streamline your data management process with the Zendesk Sell + Lead Metadata (real estate) integration

Zendesk Sell is a marketing software designed for the sales team of businesses from all scales and industries. This all-in-one solution provides a lot of features for customer relationships and sales management, including an email marketing application, a built-in dialer for phone calls and a robust analytics system to measure your success.

Sales teams can funnel the leads from multiple sources through the built-in visual sales pipeline, which includes information, updates and detailed reports about deals. It’s always accessible by sales team leaders. In this way, reps and leaders can collaborate, share relevant deal data and track all the activities.

Zendesk Sell integrates with different services and platforms such as Hubspot, MailChimp, Google Apps, and many others. Dozens of integrations are available in the “Snap Marketplace” and almost any other services can be integrated through their public APIs.

Lead Metadata is a standard format used in Real Estate market. Nowadays a lot of people search for buying homes online. In order to supply this online demand, lead generation websites were born with the aim to connect potential customers to real estate agents.

Lead Metadata has been developed to to identify a unique format for leads’ information, prescribing a way to transport prospects’ data (email, telephone number, etc.) from vendors (such as a real-estate search portals), to consumers (including real estate CRMs). The problem is that, when a software can’t load the leads’ information properly, it’s not possible for real estate agents to manage such data.

Thanks to Lead Metadata, the market players can get the leads from the major lead generation websites and automatically extract the information they need, in order to better manage their leads through their CRMs/email marketing softwares.