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Lead acquisition

Lead acquisition

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead quality can drop, so use…

Mark Cirillo

Mark Cirillo |
14 min read

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In this category

Lead acquisition

The ultimate guide to online lead generation strategies

Have you been trying to generate leads without success? Are you using online lead generation strategies that are not bringing…

Mark Cirillo|
June 25, 2018 |
4 min read

Lead acquisition

4 Best Tips on how to get real estate leads with Instagram.. when it’s all about the hashtags!

Real estate companies should be making use of social media as much as possible, just like any other business.…

Mark Cirillo|
May 29, 2018 |
5 min read

Lead acquisition

How to generate car sales leads using facebook dynamic ads

Social media platforms are one of the key tools your auto business should be using to reach customers in…

Mark Cirillo|
May 24, 2018 |
6 min read

Lead acquisition

3 Reasons Why Webinar Marketing Will Help To Improve Your Start-up’s Lead Generation Strategy

So, you’ve probably read a lot of information about webinar marketing during the last few years, and it makes…

Mark Cirillo|
May 08, 2018 |
6 min read

Lead acquisition

How to Build Real Estate Facebook Ads That Really Work for Leads Generation

With so many advertising platforms available on the internet, it can be difficult trying to pick out the right…

Mark Cirillo|
April 25, 2018 |
6 min read

Lead acquisition

Form abandonment SUCKS! How to fix this problem and immediately start increasing leads on your website

You heard that the only way to generate leads on your website is to create enticing landing pages on…

Mark Cirillo|
April 24, 2018 |
6 min read

Top Articles
from the Blog

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read