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Tracking and growth

Tracking and growth

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made the old Pixel-only tracking unreliable. Best…

Elena Mazaheri

Elena Mazaheri |
16 min read

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In this category

Tracking and growth

Data Resiliency – Cookies and Browser-Based Tracking is Dying

Tracking cookies and browser-based tracking are about to die, and that’s going to cause a huge headache for advertisers.…

Sam Bocetta|
October 01, 2020 |
5 min read

Tracking and growth

The Complete Guide to Marketing ROI

In marketing, every dollar counts. More specifically, how much money is invested vs how much the company gets in…

Luke Ramassa|
September 17, 2020 |
8 min read

Tracking and growth

The Complete Guide to Facebook Audience Insights

Facebook Audience Insight, launched in 2014, is A powerful marketing analytics tool that possesses a wealth of data to…

Hephzy Asaolu|
July 20, 2020 |
15 min read

Tracking and growth

CCPA Compliant: How To Stay Compliant With California’s Privacy Legislation

The California Consumer Privacy Act has been in the pipeline for years now. After a lengthy drafting process, the…

Sam Bocetta|
May 20, 2020 |
6 min read

Tracking and growth

Facebook Standard Events: The Up-to-date Guide

Facebook Standard Events are a set of codes that are placed on specific pages on a website. The feature allows users…

Hephzy Asaolu|
April 11, 2020 |
7 min read

Tracking and growth

Understanding the challenges of Data-Driven Marketing to prepare for 2020

Businesses are moving towards data-driven marketing to help them make better decisions, align their marketing strategies with consumer behavior…

Dario Villi|
August 02, 2019 |
4 min read

Top Articles
from the Blog

How to create a Google Ads strategy for lead generation

TL;DR Lead form assets let people submit info directly from the ad, synced to your CRM via webhook or integration Set up conversion tracking first so Google can optimize toward real…

Andrew Bailey|
August 25, 2026 |
9 min read

The best Google Ad extension examples to improve CTR

TL;DR Ad extensions (Google now calls them “assets”) add extra info to your search ads, like links, phone numbers, or forms. They’re free to add and can lift your CTR by…

Elena Mazaheri|
August 21, 2026 |
6 min read

How to connect Facebook Lead Ads and Vinsolutions - preview

Create a VinSolutions CRM-Facebook Integration via LeadsBridge

TL;DR VinSolutions CRM helps car dealers manage leads, track customer behavior, and run targeted campaigns Facebook Lead Ads lets buyers submit their info without leaving Facebook LeadsBridge connects the two, so leads…

Charlotte Odwyer|
August 19, 2026 |
8 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

TL;DR Posting is free and organic; boosting is paid, wider reach, plus ad reporting. Fix photos, title keywords, category and price before spending a cent. Boost from Your Listings: pick objective, audience,…

Elena Mazaheri|
August 17, 2026 |
6 min read

HubSpot vs. Marketo: Which one should you use?

TL;DR HubSpot is easier to get running and a solid fit if your marketing and sales teams want one shared platform without a long implementation process.  Marketo (now Adobe Marketo Engage)…

Elena Mazaheri|
August 15, 2026 |
7 min read