Syncing 10,000 leads/mo? GET A DEMO

The complete guide to Facebook Marketplace for your business

Facebook Marketplace was introduced in October 2016 as an online space where users can buy and sell new and used products locally. As of 2024, Facebook Marketplace has extended its availability to 195 countries, independent regions, and territories, allowing eligible users to buy or sell products. 

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers to boost their brands’ conversions and sales.

Table of contents

In this guide, we’ll discuss Facebook Marketplace and all the leading tools you need to capture leads and manage your lead data in the best way possible. Tools like:

What is Facebook Marketplace?

Facebook Marketplace automotive ads

Before the introduction of this feature, Facebook users bought and sold things on buy-and-sell Facebook groups. This feature was designed based on the same principle but with the option to list items for sale, search for items to buy, and mark items as sold.

The Facebook Marketplace interface offers a complete shop-like feature that connects users directly with the product they want to buy or sell, much like a social Craigslist. 

Facebook doesn’t facilitate sales transactions. But, it provides a place for sellers to advertise their products without getting involved in price and shipping processes between buyers and sellers.

With Facebook Marketplace, businesses can:

a) Display different retail items such as vehicles and homes.

b) Advertise store items on the Marketplace to sell more products.

c) Show new or used items from the Facebook page shop for free.

Who can sell on Facebook Marketplace?

Facebook Marketplace is for everyone with things to sell, whether old or new. It’s also designed for different businesses: e-commerce companies, entrepreneurs, sellers, artisans, fashion firms, real estate agencies, etc.

Its features are similar to the Amazon and eBay marketplaces. But here, advertisers don’t pay to list their products or services on Facebook. 

There is only one fee to pay. When a customer orders your product, you’ll have to pay 5% (or $0.40 minimum per order) of the product price after shipping the item. 

Advantages of using Facebook Marketplace for businesses

Facebook offers great marketing potential with over 3.03 billion monthly users, out of which 3050 million are daily active users on Marketplace. 

This is an added advantage for small businesses since it provides access to a large global audience. With that in mind, let’s go through some of the advantages of using Facebook Marketplace.

Offers different marketing tools

Facebook Marketplace provides a unique set of tools that advertisers can use to incorporate personalization, optimize for mobile, and create impactful ad campaigns. You can also embed Facebook marketplace ratings on websites and use it efficiently as an advertising tool for your business.

Businesses can also use marketing automation tools to create automatic replies to users’ inquiries or streamline communication based on their CRM segments. However, you’ll need a third-party integrator like LeadsBridge to connect the two platforms. This is done through automated data bridges, such as:

Facilitates one-on-one sales to prospects

It allows businesses to sell to buyers directly and communicate with them on a one-on-one basis through Facebook Messenger. Prospective buyers can contact you directly, and you can answer them in real time. This helps you give them the needed product information before they lose interest.

Accepts versatile payment methods

Facebook does not offer sales transaction services in the Marketplace. Businesses can use any payment method, such as PayPal, bank transfer, Shopify, and BigCommerce payment processors. 

Allows to list products for free

Facebook Marketplace is free for all businesses to use for listing and managing products. You can list your products in minutes and start selling, which helps you streamline the conversion funnel and boost sales.

If you already have a Facebook shop, it lets you link it directly with your Marketplace and get more conversions.

What to sell on Facebook Marketplace

Wondering how to post on Facebook Marketplace as a business? Start with what is permitted and what is not! 

Here are the items you cannot sell, according to Facebook.

  1. Adult products
  2. Alcohol
  3. Animals
  4. Body parts and fluids
  5. Digital media and electronic devices
  6. Documents, currency, and financial instruments
  7. Gambling
  8. Hazardous goods and materials
  9. Human exploitation and sexual services
  10. Ingestible supplements
  11. Jobs
  12. Medical and healthcare products
  13. Prescription products, drugs, and drug paraphernalia
  14. Products with overtly sexualized positioning
  15. Recalled products
  16. Services
  17. Stolen goods
  18. Digital products and subscriptions
  19. Tobacco products and related paraphernalia
  20. Weapons, ammunition, and explosives

To put it simply, you can sell any product that is not listed above. When it comes to the permitted items, there are different categorizations for listing your products. Choosing the best categories makes it easy for both users and Facebook Marketplace’s algorithm to locate your product.

Facebook Marketplace categories

When posting on Facebook Marketplace as a business, the listing categories greatly affect your conversion rates. A suitable listing allows you to target the right audience with higher precision. 

  1. Deals
  2. Clothing & Accessories
  3. Classifieds
  4. Electronic
  5. Entertainment
  6. Family
  7. Hobbies
  8. Housing
  9. Home & Garden
  10. Vehicles
  11. Home sales

How does Facebook Marketplace work?

Facebook Marketplace simplifies product categorization. Sellers list items in their location. When users search, the algorithm uses their profiles to determine their location. 

Then, it presents them with items related to their search query that are available in the vicinity. Buyers take a pick, contact sellers on Messenger, and agree on payment and delivery. 

Take EchoPark Automotive as an example. They listed their cars for sale on the Marketplace. A prospective buyer chose the vehicle they wanted and arranged to meet with the dealer. 

Convenient, isn’t it?

How does Facebook Marketplace work?

That’s what Facebook Messenger aims for. Offering a free service that makes it easy for businesses to carry out transactions without exchanging addresses or phone numbers.

Discover more about how to advertise your car dealership on Facebook.

Facebook Marketplace algorithm

Here’s a quick overview of how Facebook Marketplace’s algorithm works:

  • For buyers, it suggests visually similar items using computer vision (Meta’s AI used to analyze and recognize visual elements in images). Listings can also be translated into the buyer’s preferred language.
  • Sellers receive tools for easier listing creation, including auto-suggestions for categories and pricing. There are other tools as well. For instance, an in-app image enhancement tool helps improve uploaded pictures.

Ideally, the algorithm displays products similar to what buyers have searched or viewed. As an advertiser, it’s your job to make sure to optimize your listings with relevant tags and search-friendly descriptions.

How to add tags on Facebook Marketplace listings

So, how to post on Facebook Marketplace as a business and get more views? It’s easy. 

Adding tags to your items helps increase your items’ visibility, making it easier for interested buyers to find them. Descriptive and relevant tags to your listings can attract more views and potentially increase the likelihood of sales. Also, it can help you organize and categorize your listings so you can manage and track your inventory efficiently.

To add tags on Facebook Marketplace, follow these simple steps:

  1. Click on “Create New Listing” on your Facebook Marketplace homepage.
  2. Type in the details of the item you are selling, such as title, description, and price.
  3. Scroll down to the “Add Tags” section and click on the box.
  4. Add relevant keywords or phrases that describe your item. Facebook will suggest some popular tags as you type.
  5. Click on “Add” to incorporate the tag in your listing.
  6. You can add up to three tags per item on Facebook Marketplace.

Pro tip: Use relevant keywords that accurately describe your item. This helps attract the right audience and improve your sales chances.

How to set up a Facebook Marketplace account

Setting up a Facebook Marketplace account is relatively straightforward. First, you need to have an active Facebook account. 

If you are a business owner, you are required to have a personal or business Facebook account. If you don’t have an account, go ahead and create one. From there, follow these step-by-step instructions:

  1. Log in to your Facebook account and click on the “Marketplace” icon in the left-hand column.
  2. If prompted, confirm your location and then click on “Continue.”
  3. Review and agree to the Marketplace terms of service.
  4. Set up your Marketplace profile by adding a profile picture, cover photo, and description. Adding a profile picture and cover photo is recommended to make your account more personalized.
  5. If you plan to sell items, click the “Sell Something” button and follow the prompts to create a new listing.
  6. If you want to buy items, use the search bar to browse available listings or filter results by category, location, or price.
  7. When you find something you’re interested in, click on the listing to view more details and contact the seller.

Once completed, you can continue browsing and posting items for sale, and even join local buying and selling groups. The platform’s user-friendly UI makes it easy for anyone to start buying and selling on Facebook Marketplace. 

Pro tip: Use a VPN service to encrypt your network when logging into your marketplace account to protect your data and prevent cyber hackers.

How to list products on Facebook Marketplace

Always list your products so that users can see them on the Marketplace, News Feed, and other relevant places on Facebook. The marketplace product list needs to follow the instructions listed here. Also, you need to read the Facebook community standards. Then, follow this step-by-step process to list your products.

1. On the News Feed, click on Marketplace.

2. Click on Create a new listing from the menu under Marketplace.

Create a new listing

3. Select the product you want to list from the three options provided, i.e., Items for sale, Vehicles for sale, and Homes for rent. For the sake of this example, we’ll use the “item for sale” option.

How to list products on Facebook Marketplace

4. On the next page, select your product category, fill in what you want to sell, set the price and location, and provide a product description. You can also add up to 10 product images.

Click Next to proceed.

listing preview on Facebook Marketplace

5. Click on Publish to publish the listing in the Marketplace. Remember that you have the option of listing your product in more than one place.

Congratulations! Your products are now listed on Facebook Marketplace. And it’s time to sell them. You can access your store through the shop tab on your Facebook business page.

Listing your products will make them accessible to prospective buyers, making it possible to get sales. However, using Facebook ads can speed up the process and fetch more eyeballs on your products.

How to sell on Facebook Marketplace as a business

Ready to hit the target with Facebook Marketplace? You’ve got three ways to go about it.

Option 1: Display your offerings

To sell on Facebook Marketplace as a business, first, you need to reach your audience. Whether you’re an expert or just getting started, listing your items on Facebook Marketplace is easy. Here’s how to do it:

1. First, log in to your account and navigate to Marketplace

How to sell on Facebook Marketplace as a business

2. Find and click the “Create New Listing” button on the left menu. It’s your gateway to the Marketplace sales.

How to sell on Facebook Marketplace as a business

3. Then, it’s time to pick your listing type, which you can choose based on your products.

4. Showcase your item by uploading up to 10 high-quality pictures. Remember, good pics work like a magnet for buyers!

5. Next, add a catchy title, the price that’ll make everyone happy, and all other important details like category, condition, and a description that’ll make your items irresistible.

How to sell on Facebook Marketplace as a business
Source: freepik

6. Adding your approximate location is helpful for both the Marketplace algorithm and your potential buyers.

Option 2: Set up your Facebook page shop

Want to get your shop up and running on Facebook and Instagram?

Learn how to sell on Facebook as a business by following these simple steps:

Before You Start: If you’re new to the whole Facebook business page and catalog thing, don’t worry – you can set those up as you create your shop. And if you already have an existing page and catalog, here’s what you need:

  • For business account managers, ensure you have full control of the account and Manage permissions for the page and catalog. 
  • For Instagram, it’s important that you have an Instagram business account linked up. Remember, your business account should own that Instagram business account.

Note: If you’ve decided to sell only on Instagram, you don’t need a Facebook business page for this setup.

Setting up your shop: 

1. Navigate to the “Create your shop” page and click “Next.”

Setting up Facebook Page Shop

2. If you’re already a seller on Shopify, BigCommerce, or another partner platform, you can directly sync your product lists here. 

Setting up Facebook Page Shop

Just click “Sync a partner platform” on the right and follow the link to complete the setup.

Setting up Facebook Page Shop

3. Choose your checkout method and click “Next.”

4. Then, select your page or create a new one. For Instagram, select your Instagram business account. Click “Next.”

Setting up Facebook Page Shop

5. Then, add the delivery destination and choose the catalog you want for your shop. Make sure it meets the catalog requirements. Remember, you won’t be able to change this.

Note: No catalog yet? Facebook automatically creates one named “Items for (your page’s name and ID)” in the Commerce Manager. You can add your products later.

Review your shop details, give the Seller Agreement a thumbs-up, and hit “Finish setup”. And voilà, your shop is ready! 

Now, you can manage your catalog by adding products, creating collections, customizing your shop’s look and feel, and getting ready to sell.

Option 3: Sell as a business

This option is only available to a select group of sellers. Facebook has been rolling this out since 2022.

Instead of connecting Marketplace to your personal account or Shop, you’ll be strutting your stuff on Marketplace as your business. It’s like giving your business its own special spotlight.

Important news from Meta Shops

US sellers

New shops can now only be onboarded with Checkout enabled for Facebook or Instagram. Meta is gradually phasing out onboarding for shops without this feature.

  • As of June 5, 2023, new shops created in the US must use checkout on Facebook and Instagram. This means that people can make purchases directly on Facebook or Instagram.
  • Beginning on April 24, 2024, existing shops in the US without checkout with Facebook or Instagram enabled (meaning shops that use checkout with messaging or checkout on your website) will no longer be accessible. Features associated with these shops will also be unavailable, including product tagging in posts and new custom and lookalike audiences derived from people who visited the shop.

Note: There are exceptions for omnichannel and subscription businesses.

International market update

Businesses located in 21 international markets can continue using Shops on Facebook and Instagram without Checkout enabled until further notice. See the complete list of these select countries here

European market evolution

The Shops experience has changed for people based in the EEA, Switzerland, and the UK. People based in these countries can still:

  • Find your shop through the Facebook or Instagram app on Apple or Android devices
  • See product details pages and product tags
  • Follow links from product details pages to checkout on your website

However, they can no longer see or use certain features such as:

  • The View shop button and shop’s home page
  • Wishlist and collections
  • Ratings and reviews
  • All web-based Shops features, accessed either from a computer or mobile web

Rest of the world 

  • To host a shop on your Facebook Page or Instagram account, Checkout with Facebook or Instagram needs to be enabled. Businesses can still use ads with product tags on Instagram to keep the discovery journey alive. However, the shop’s location is determined by your commerce account.
  • The new Pages experience will automatically update your Facebook Page for a sleek new layout and improved tools.

So there you have it! Three ways to rock Facebook Marketplace and some strategy-changing updates from Meta. Happy selling! 

How to advertise on Facebook Marketplace

Start by signing in to your Facebook account. Then, navigate to Marketplace, either by tapping the grid button, scrolling down, or clicking Marketplace. You can also do this by clicking the Marketplace button directly.

While scrolling down the Marketplace page, you can see all the organic listings suggested by the platform, alongside a few sponsored ads.

The sponsored Facebook Marketplace ads are designed to target the right audience mostly based on location and the users’ previous interactions.

Here’s the step-by-step guide about how to place an ad on Facebook Marketplace:

1. Go to the Ads Manager on the ad account you want to use to run your campaigns. 

2. Select your Campaign Objective according to your ad’s target goal. This can create awareness, consideration, or conversion for your product. 

How to advertise on the Facebook Marketplace

In this example, select the “Leads” objective and click Continue. These configurations help display ads to people who are most likely to buy.

3. The next step is to set your campaign settings, and ad set targeting, much the same way as setting up any type of Facebook ads

How to advertise on Facebook Marketplace

Once completed, scroll down to fill in the rest of the information, such as the budget options.

How to advertise on the Facebook Marketplace

4. Select your Audience. You can use a new audience or an existing audience. Choose as appropriate.

How to advertise on the Facebook Marketplace

5. On the ad set screen, find Placements by scrolling down. You’ll have to uncheck all the boxes except for Facebook Newsfeed and Facebook Marketplace and click Next.

How to advertise on the Facebook Marketplace

6. Here, ensure your Facebook page is selected first. Then, choose your ad creatives. Start by selecting the Ad formats: Single Image, Carousel, or Video.

Facebook Marketplace ads setup

Also, include a suitable headline, an appropriate product description, a click-worthy call-to-action for the ad, as well as the Media.

Facebook Marketplace ads setup: add media

7. Create a message template. This is where you can encourage people to talk with you after they click on the ad. This allows you to start a conversation, generate leads, or define a custom experience for users who interact with your ad.

Facebook Marketplace ads message template

8. Select the conversion tracking,i.e., the Facebook pixel or app events.

While creating your ad, pay attention to the window screen on the right, where you can see what your ad will look like in the Marketplace placement vs. the newsfeed. 

Click the three dots on the right and select Expand to further see how your ad will appear on the:

  • mobile Marketplace feed,
  • desktop Marketplace feed, and
  • desktop Marketplace details page. 

You can modify and edit your ad accordingly.

9. Click Publish. Your ads will be in the review, and Facebook will approve them if they meet the regulations. After that, people will see your ads as they browse the Marketplace.

Below is an example of a Facebook Marketplace ad.

Facebook Marketplace ads example

How do I see my listings on Facebook Marketplace?

Once logged in, click on the Facebook logo at the top-left of your Home Page or any other page. Then, find and click on Marketplace. On the leftmost sidebar, you’ll find Your account; click on it to see Your Listings. 

Remember that managing your listings is an ongoing task and requires your attention, such as removing duplicate listings, adding new data, etc.

Editing your Facebook Marketplace ad

You might no longer be interested in running a campaign or wanting to make some modifications to your ad. Here’s how you can manage your Marketplace ads.

Modifying the details of the Facebook Marketplace ad

To edit a Marketplace listing for ads related to a single product, or multiple items, then:

  1. Go to the feed, and click on Marketplace.
  2. Find Sale in the left sidebar menu.
  3. Select Your Ads.
  4. Select the ad you’d like to edit.
  5. Click on Edit Ad.
  6. Edit the listing, and click Update once completed.

However, you can only modify available items and products that have not been getting sales. If your ad is waiting to be approved, an order related to the ad is pending, or the ad has generated labels, or yielded a sale, they cannot be modified. 

Also, there’s no need to edit your ad to ensure the number of items appear in a multi-item ad. The ad automatically displays the number of items available if there are fewer than 10 items.

Deleting Facebook Marketplace ads

Asking yourself, how to delete my Marketplace ad? All you have to do is:

  1. Go to the feed, and click on Marketplace.
  2. Find and select Sale in the left menu.
  3. Select Your Ads.
  4. Select the ad you’d like to delete.
  5. Click on Delete. Then, you are shown another window. This is to ensure your ads don’t get deleted accidentally. Click Delete again to remove your ad permanently.

How to boost Facebook Marketplace listing views

Here are a few tips to help increase views on your Facebook Marketplace listings:

  • Write a clear and detailed description: Include a detailed description of the item. Relevant information like size, color, and condition. This will help potential buyers find your listing when searching for specific items.
  • Use high-quality photos: Take clear and well-lit photos of your item from multiple angles. This helps your listing stand out and gives buyers a better idea of what they purchase.
  • Price competitively: Research similar items on Facebook Marketplace to get an idea of what other sellers are charging. Pricing your item competitively can help it stand out and attract more buyers.
  • Share your listing: Post your listing on your Facebook page, in buy/sell groups, and with friends and family. This helps increase the visibility of your listing and reach a wider audience.
  • Respond to inquiries quickly: Check your messages frequently and respond to inquiries as quickly as possible. This will help build trust with potential buyers and increase the chances of a successful sale.

How to advertise a service on Facebook Marketplace

Facebook is a leading platform that has a proven track record of influencing consumer’s purchasing behavior. Given its popularity, you can get great results by listing your services or selling your products on its Marketplace. 

We discussed how to post product ads on Facebook Marketplace as a business. Now, let’s have a look at how to post a service on Facebook Marketplace. 

But first, a few words about how to comply with the Facebook Commerce Policy. Your products and services should not fall under the prohibited section on the Facebook Commerce Policy page, so take a moment to review them.

Once done, just follow the simple steps mentioned below to post your services on Facebook Marketplace.

Facebook Marketplace automotive listing

Facebook Marketplace has been a significant tool for dealerships, allowing them to promote new and used vehicles. The platform serves as a central point for buyers looking for competitive rates and deals. 

Selling a car on Facebook Marketplace requires advertisers to follow a few simple rules: provide accurate descriptions and photographs while conforming to Community Standards. 

Also, buyers and sellers must maintain respect and authenticity in their buying and selling relationships.

This all sounds good and easy. However, recent developments in the Facebook marketplace automotive listing might have created some confusion in the process. You can learn everything you need to know about advertising your car dealership on Facebook here.

Running Facebook Marketplace real estate campaigns

Facebook’s Marketplace offers services that are specific to home and apartment listings. Users can put their own property listings to connect the owner and the renter (or buyer). Besides real estate agents, individual property owners can use Facebook Marketplace real estate ads. 

However, you must use the Apartment Lists provided by Facebook partners, or Zumper, to list these properties on Marketplace to pull in listings. Essentially, these partners collaborate with brokers, agents, and other property managers to fill out the housing section. 

60% of Gen Z renters would consider ratings and reviews when searching online. These statistics show the compatibility of social platforms like Facebook for running real estate ads. 

In this extension, users can select options to list a house for sale or rent, add photos, fill out the listing details, and determine if the listing appears on their page only or on other buy-and-sell groups on Facebook. 

For more ideas, check out these 22 successful real estate Facebook ad examples.

How to maximize Facebook Marketplace ads for your business

So after learning how to place an ad on Facebook Marketplace, it’s time to optimize it for the best performance. Creating an ad for your products on Marketplace does not always guarantee success, but you can maximize your ad ROI. 

Here are two strategies you can use to get better performance out of your ads:

1. Integrate your Facebook marketplace ads with your favorite CRM or Autoresponders

First, integrate Facebook Marketplace ads with different CRM, autoresponders, and emails through LeadsBridge. Here are some of our most popular Marketplace integrations:

Discover all the possible Facebook Marketplace Ads integrations with your favorite marketing app.

Creating these data bridges will help you funnel your leads directly to your CRM or autoresponder, where you can quickly communicate with them before they turn cold.

2. Create Facebook Custom Audiences and Lookalike Audiences for precise targeting

The second way to maximize your ROI is to create a Facebook Custom Audience from your customers’ list on your CRM or autoresponder through LeadsBridge. This way, you can enhance your audience targeting on Facebook Marketplace.

From there, create a Custom Audience and a Lookalike Audience to target users who have an interest in your product, have purchased from your store before, or follow your Facebook page.

Create a Lookalike audiences on Facebook Marketplace ads

The Lookalike Audience list includes a set of people who share similar traits with your prospects and customers. These listings help you get the highest conversion rates from your ads. 

Read a detailed blog post on the Facebook Lookalike Audience to know how it works.

How to use Facebook Marketplace

Facebook Marketplace is great for finding new customers and building lasting relationships. There are different ways to use this feature as a business:

Products change in performance across platforms. For instance, a product successful on Shopify might not excel on Facebook Marketplace. It’s best to research Facebook’s top-selling products by exploring similar sellers and their “Top Picks” (a.k.a. Today’s Picks) section.

Facebook marketplace ads examples: Today's Picks

Once you discover a selling product that is similar to what you want to sell, create ads for it to expand its reach on the platform and make it sell faster.

The second way to discover popular products that sell on Facebook is by visiting business pages similar to yours. The top-performing items are always listed at the top of the page. 

Check out the example below from the Electronic Gadgets’s Facebook Page.

Facebook marketplace ads examples: Pinned Post

One of the most popular products in the shop is pinned at the top so that more people will see and buy it. If you are selling watches, it gives you an idea that the Apple Watch sells more. You can create an optimized listing and probably create an ad for it.

Test the performance of new campaigns and products

Do you plan on launching a new product for your business?

Facebook Marketplace is an excellent platform to test out new products by targeting the best audience. Facebook helps you know the products your audience prefers to buy. All you need to do is create a listing, and Facebook will take care of the rest. 

In addition, you can perform test runs to know the best price to sell your product by using discounts and increasing the costs.

Boost discoverability and awareness

Facebook Marketplace is designed to help users discover products. When people are aware of your products, they are more likely to purchase them. That’s why using the right categories is important. There are up to 11 categories, which are divided into subcategories.

Facebook Marketplace ads categories

Build trust with your audience

Facebook Marketplace has tools that help to foster trust with prospects, such as the Messenger tool, which was originally designed as a messaging app.

Facebook Marketplace's messaging app

Today, Facebook Messenger offers much more. Among Messenger’s many features are sharing photos & videos, stories, location, and connecting with businesses. Use it to create one-on-one dialogues with your prospect. 

Did you know that Facebook Messenger messages could deliver open rates as high as 88%? On top of that, the store page allows you to answer questions and provide more relevant information about your products.

Use Facebook Marketplace Insights

Facebook Marketplace Insights is a tool that delivers data and analytics to help sellers track their performance on the platform. With Insights, you can view important metrics such as the number of views and messages received for your listings, as well as your overall performance over time. 

By using Marketplace Insights, you can better understand your audience, target them effectively using personal data such as demographics, and optimize your listings accordingly.

4 Additional tips for selling on Facebook Marketplace

1. Know what product you can sell on Facebook Marketplace

We saw that not all products are allowed for listing in the marketplace. Items such as alcohol, drugs, weapons, animals, counterfeits, Tobacco, and get-rich-quick schemes are prohibited. 

Your Facebook account could be blocked if you list restricted items mentioned in the platform’s guidelines (see here).

Items that sell well in this space are often refurbished or newly painted furniture, toys, maternity clothes, cabinets, shoes, bags, etc.

Facebook Marketplace ads products' examples

2. Use high-quality photos to show the product from different angles

A high-quality picture lets users see how the product looks in real life before making a purchase decision. Using stock photos to represent your product is considered fraudulent, and you should avoid doing so. 

You need not be a professional photographer to take pictures of your product. All you need is a good smartphone. Make sure to show all the details of your products, including the defects and the warranty information. 

Another suggestion is to take the pictures on a white or black background to bring your product into focus. Use sufficient lighting and take at least three different photos from various angles that show close and complete shots of the product. 

Check out this rental Facebook Marketplace listing from Immobilaria QS, for instance.

Marketplace listing from inmobilaria QS

Offering clarity will show the buyer you are honest, and they’ll be more willing to do business with you.

3. Set the right price for your products

Research your product on other marketplaces, such as eBay, to know the pricing of similar offerings by popular vendors. This will give you an idea of the right price to sell your product and readily prevents overpricing and underpricing of products.

Facebook marketplace ads automotive examples

Check local Facebook groups or Marketplace for similar items to gauge pricing. Price your items slightly higher to allow for negotiations. People often end up paying the initial price, feeling they’ve bargained generously. Some might even pay without haggling. This way, you can earn more than intended. 

Describe your product thoroughly in about 50-60 words, highlighting both flaws and features. See an excellent product description example below.

Facebook Marketplace Ads description example

4. Complete the deal through the Facebook messenger 

When a potential buyer shows interest, check their Facebook profile before proceeding with the sale. If comfortable, continue; if not, decline.

Use Facebook Messenger to finalize the deal, covering details like price, condition, delivery, and payment. For safety reasons, always appoint the delivery in public spaces like stores, gas stations, or police stations, not at home. Shipping through reliable services is an option if delivery isn’t possible.

Don’t forget to include the shipping costs in the product price for online sales. For home pickups, ensure company or friend presence. If you are delivering it to the doorstep, keep your phone and prioritize safety measures before anything else.

How to advertise your business on Facebook Marketplace: FAQs

How to edit an ad on Facebook Marketplace

Follow these simple steps to make changes to your listing on Facebook Marketplace:

1. Open your Feed and locate the Marketplace

2. On the left menu, select “Selling”

3. Find and click on “Your listings”

4. Look for the listing you want to modify and click on “More”

5. Choose “Edit listing” to update the details of your item

Please note that for multi-quantity listings, there is no need to display the number of items left if there are 10 or fewer remaining. The system will automatically show the buyer the available quantity. If you are selling only one item, your listing will display “Only 1 for sale” to the users.

How do I remove an ad from Facebook Marketplace

Go to your Feed and click on the Marketplace option. From there, navigate to the left menu and click on “Selling.” Look for the “Your listings” section, and locate the listing you want to remove by clicking on the three dots. Once you’ve found it, select the “Delete” option and confirm by clicking “Delete” again.

Please note that you won’t be able to edit or delete listings with active orders if you’ve enabled the Checkout with shipping feature. This includes listings with pending orders waiting to be accepted or declined, or listings that have already been shipped or sold.

How long do ads stay on Facebook Marketplace

If your item remains unsold after 7 days after you’ve posted the ad, you have the option to either remove the listing or give it a fresh start by renewing it.

To renew your listing:

1. Head over to “Your Items”

2. Find the listing you want to give a second chance to and click “Manage”

3. Look for the “Renew in Marketplace” option in the menu

With these simple steps, you’ll be able to attract more attention to your item and increase your chances of making a sale!

How many ads can I post on Facebook Marketplace?

Facebook Marketplace has set limits on the number of new listings you can create each month. Here’s the breakdown:

  • Vehicles: Up to 5 listings per month
  • Vehicle Parts and Accessories: Up to 5 listings per month
  • Homes for Sale or Rent: Up to 5 listings per month
  • Total Listings: Up to 20 listings per month

Keep in mind that these limits reset on the first day of each month. Also, your listings will stay active even after the limit resets and won’t count toward the new month’s limit.

Each listing counts towards the limit, even if you delete it. So, you can post a total of 20 ads per month on Facebook Marketplace, with specific limits for certain categories like vehicles and homes.

Do Facebook Marketplace ads expire?

Yes, Facebook Marketplace listings typically expire after a certain duration. Most listings have a default expiration period of 30 days. After this time, the listing automatically becomes inactive and is no longer visible to potential buyers.

However, sellers can renew their listings to extend their visibility.

Here’s a brief look at the lifespan of Facebook Marketplace listings:

The initial listing period: It generally stays active for 30 days. During this time, your item is visible to potential buyers, and you can receive inquiries and offers.

Renewing your listing: If your item hasn’t sold within the initial 30-day period, you can renew your listing for another 30 days.

Item expiration: While you can renew your listing multiple times, there is a limit. If your item still hasn’t sold after several renewals, it may eventually expire.

It’s important to remember that Facebook’s policies and features can change, so the expiration period and renewal options may unwind. 

Final thoughts

Facebook Marketplace offers reach to a massive audience, making it a place where you can find lots of people to sell to. It’s free to set up and easy to use, with a ton of useful features. 

To increase your performance, you can integrate the Marketplace with your favorite marketing tools, such as CRMs and Autoresponders. This approach helps you reduce friction in lead generation and nurturing, and turning them into paying customers who will patronize your business repeatedly.

That’s where LeadsBridge comes in. With an array of integrations, LeadsBridge helps you streamline your Facebook Marketplace ads’ data transfer management processes. Discover all the possible Facebook Marketplace ad integrations here.

Mark Cirillo

Try LeadsBridge now!