Are you a real estate agent that has spent a lot of money advertising on Zillow with little ROI? Have you tried other online marketing strategies with little to no results? If your answer to either of those questions is “yes,” then you need to try Facebook ads.
Facebook ads for real estate are an effective way to generate leads cheaply and quickly. Do you know that the average user spends 33 minutes per day on Facebook? That gives you enough time to show your Facebook ads for real estate to the right audience.
To generate good results, take a page out of the strategy book of successful brands who’ve already created successful real estate Facebook ads. Employing the right tools is a core element of a successful marketing strategy. In this article, we also discuss LeadsBridge integrations to connect Facebook Lead Ads to any point in your marketing stack.
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Keep reading to find a list of 20 successful real estate Facebook ads tips and examples you can learn from. Let’s get started!
- 1. Vakil Housing – Address customer pain points
- 2. JSP Realtors – Use satisfied customers’ testimonials
- 3. Zac McHardy – Use Facebook Live to create a virtual tour of a property
- 4. Daft.ie – Take advantage of the carousel ad format
- 5. QuintoAndar – Effectively use retargeting to bring back prospects
- 6. Pacific Union Real Estate – Use drone footage
- 7. Roger Prasad – Offer a free Home evaluation
- 8. Zephyr Real Estate – Write short but powerful descriptions
- 9. The Corcoran Group – Add the right content
- 10. MyHome.ie – Give the grand tour with your ad
- 11. Houwzer – Adapt with the times
- 12. One Smart Penny – Think outside of the box
- 13. North Atlanta Home Team – Target a specific audience
- 14. Realtor.com – Optimize your video
- 15. Flyhomes – Target first time home buyers with your ads
- 16. Nevada Real Estate News – Tap into the luxury home market
- 17. Hughes Group – Best real estate video ads
- 18. The Jennings Real Estate Team at ReMax – Feature new construction
- 19. Weaver Homes – Advertise your open house
- 20. Expert Mortgage Group – Leverage users’ emotional responses
- How to target audience on Facebook for real estate
- How Real estate agents can find new customers with Facebook Lead Ads
- The Lead Ads pain point and how LeadsBridge can fix it for you
1. Vakil Housing – Address customer pain points
Our first real estate Facebook ads example comes from Vakil Housing. This real estate company uses the customer’s pain point to create an effective real estate ad. Check it out below.
The text of the ad reads “Keep your whole family together.“ For some real estate prospects, finding a space that will accommodate their whole family is a significant pain point. For example, expectant parents who might be looking forward to starting a new family in a bigger space.
Using the customers’ pain points to create Facebook ads for real estate is very effective. To do this well, you need an in-depth understanding of your target customer. By understanding them, you will be able to answer questions such as:
- What problems do they face when searching for a home to buy?
- Why would they want to sell their current home?
- What are their interests and key features they’re looking for?
Answering these questions and using them to create effective real estate ads will produce interest in your offering.
The truth is, your real estate prospects are not on Facebook just to browse away, some of them are looking for how to solve their housing problems. So, using the customer’s pain points to create Facebook ads for real estate will help your audience to connect with your ads on a personal level.
2. JSP Realtors – Use satisfied customers’ testimonials
JSP Realtors compiled the testimonials of customers who have bought or sold their homes through their company to create effective Facebook carousel ads.
It’s fine to tell people about your real estate services and how effective they are, but it’s even better to let your existing or previous customers do the talking. This strategy leverages social proof to build your brand’s credibility. People tend to believe the testimonies of other people who have used the same service they’re considering.
You can use your customers’ testimonials to create stunning Facebook ads for real estate that will build brand awareness and trustworthiness. It is a great way to break down every objection your prospects might have.
3. Zac McHardy – Use Facebook Live to create a virtual tour of a property
Realtor Zac Mchardy decided to leverage the sense of exclusiveness and urgency of the early access to a listing that is not yet on the market. The fact that he used a live tour to do so – with no edits, no crops, no scenarios – made the viewers feel like they were a part of a special house tour.
Also, the authenticity of the Facebook Live helps build trust between the realtor and the audience, proving to be surprisingly effective.
Facebook Live is the native live streaming video tool on Facebook. As a real estate agent, you can use Facebook Live to create a virtual tour of a property or live stream from an open house while you address your prospects. You can also use it as promotional content.
The real-time, in-person feel of Facebook Live ads helps build brand awareness and trust for your business.
4. Daft.ie – Take advantage of the carousel ad format
Daft.ie – a real estate company located in Ireland – used the carousel ad format to show the different listings of available properties that prospects can check out. They also use it to show different rooms and features of a single house to build interest in the property.
Facebook’s carousel ad format is a great format for creating effective real estate ads because it’s very visual, which is a huge factor in capturing your prospect’s attention.
5. QuintoAndar – Effectively use retargeting to bring back prospects
The fifth real estate Facebook ad example is from QuintoAndar. They used Facebook’s dynamic ads to retarget website visitors who browse different home listings.
The Facebook dynamic ad allows realtors to turn their home listings into ads for people who have already viewed those listings on their site. Retargeting prospects like this is a great way to gently nudge someone who’s expressed interest but hasn’t taken the leap to become a lead yet. The great thing about these dynamic ads is that they can include all sorts of valuable information about the property that prospects will want to know upfront, like address, price, type of home, etc.
6. Pacific Union Real Estate – Use drone footage
Our next example of a great real estate Facebook ad comes from Pacific Union Real Estate. They use impressive drone footage to showcase properties and the surrounding area.
Drone footage produces high-quality photography and video. You can use drones to take pictures of landscapes, beautiful home exteriors, and the surrounding environment.
Use your drone footage when creating your Facebook ads so that prospects can get a big-picture view of the propertyand understand why they might be interested. Think of it as an upgraded version of the classic video ad.
Facebook loves video. As a format, video generates the most clicks and views on social media over photos and graphics. Did you know that real estate listings with video receive 403% more inquiries than their video-less counterparts?
7. Roger Prasad – Offer a free Home evaluation
In this example, Roger Prasad — Silicon Valley Real Estate uses free home evaluation ads to invite prospects to value their homes.
Home evaluation ads are an effective real estate technique that can help you earn free leads without cold calling. Get people’s attention by showing them what other homes like theirs are valued, offering them something of value before asking for anything in return. This builds trust with your prospects and makes them more likely to work with you when they do decide to sell their home.
8. Zephyr Real Estate – Write short but powerful descriptions
Zephyr Real Estate gets the customer’s imagination churning and puts them in the shoes of a new homeowner with their ad copy. Take for example this Facebook real estate ad, which asks the viewer to imagine this property was their home, evoking a strong emotional response.
The description copy and the link description work together to drive that point and take it home, making sure no text or visual space is wasted. Add the urgency implied by the header, “Just listed in SF” to seal the deal.
9. The Corcoran Group – Add the right content
The Corcoran Group has mastered real estate Facebook ad descriptions. With just a few words, you understand the size of the property, the overall style, and the fun fact that it has a privately operated elevator.
The key element of this Facebook real estate ad is that it doesn’t give too much away. The images are stunning and the description is great, but it leaves the customers wanting more – which is exactly what a real estate agent wants out of an ad.
10. MyHome.ie – Give the grand tour with your ad
What’s most unique about MyHome.ie and their Facebook real estate ads is that they not only show the interior but the exterior and surrounding areas. This is something that not every real estate advertiser thinks about, but it is certainly something that potential buyers are concerned with.
Adding eye-catching images of the scenery and views from the property that’s listed for sale can generate a lot of curiosity. After all, who wouldn’t want to see that view every day?
11. Houwzer – Adapt with the times
Not every real estate Facebook ad is about selling a house directly. Some, like this informative ad by Houwzer, are there to provide helpful information for the housing market and general market research.
This ad is a prime example of successful real estate ads on Facebook because it applies to anyone even thinking about buying, selling, or renting a house at the time it was posted.
12. One Smart Penny – Think outside of the box
Even with good photography, it can be hard for some to visualize the layout of the property that they’re interested in. In this example, One Smart Penny offers a little extra insight into the property by posting images of the entire floor plan.
In addition to being helpful to those who want to see the layout of the house, the image itself also stands out quite a bit among other real estate-related images.
13. North Atlanta Home Team – Target a specific audience
North Atlanta Home Team has targeted a specific audience and provided exactly what they were looking for. By compiling a list of all colonial-style homes in the Suwanee area of Atlanta GA, not only are potential buyers from this area most likely to click on “Learn More”, but they also have a specific builder in mind.
Targeting an audience based on their location is the perfect strategy for real estate, and that’s exactly why this particular real estate Facebook ad is so successful.
14. Realtor.com – Optimize your video
Video ads have proven to be an effective advertising tool for years now. Realtor.com has mastered the art of bringing impactful video content to the real estate market.
Not only is this real estate Facebook ad successful for its video format, but it also touches a personal note on a lot of home buyers, making it seem like native content, and not just another ad.
15. Flyhomes – Target first time home buyers with your ads
Flyhomes created first-time home buyer ads inviting Facebook users to their free webinar “Homebuying 101”. The ad targets people who aren’t necessarily looking to buy right now but are interested in learning about home buying to avoid potential confusion and headache later.
The actionable CTA “Sign up” drives users to the free webinar where they can become leads. When they sign up, Flyhomes can collect their information and continue to nurture them through email marketing, retargeting, and more. The prospects are likely to remember Flyhomes when the time comes for them to purchase a home in the future.
16. Nevada Real Estate News – Tap into the luxury home market
Nevada Real Estate News created luxury real estate Facebook ads for one of their homes on sale – Henderson homes. The ad contains the word luxury in its description to inform buyers about the type of home it is.
This way, users know exactly what to expect from the ad and are easily directed to click the Learn more button to know more about the home.
17. Hughes Group – Best real estate video ads
Hughes Real Estate Group in Idaho created one of the best real estate video ads showing native Idaho. The ads are targeted at people who are looking forward to purchasing a home in Idaho. It has a call to action asking prospects to subscribe to a listing alert so they will be the first to know if there are houses available for sale in the area.
The video itself is not of a single property, but instead showcases the beautiful scenery of Idaho, inspiring users to want to live there.
18. The Jennings Real Estate Team at ReMax – Feature new construction
Jennings Real Estate Team designed an ad for new construction in Ames, Iowa.
The new construction ad shows the location of the new construction, the size of the properties, and a link to the pricing page that shows available new construction listings, giving users something to dream about and to look forward to.
19. Weaver Homes – Advertise your open house
Open houses are a great way to connect with real estate agents and prospects, helping you collect more buyer leads. A good example is from Weaver Homes.
They created an event ad for an open house, which made it easy for prospects to join and receive notifications for the event right in the app with the Facebook calendar.
20. Expert Mortgage Group – Leverage users’ emotional responses
Expert Mortgage Group does a great job at building Facebook mortgage ads. Specifically, they are pros at attracting users to their ads by leveraging their human most basic responses.
This Facebook mortgage ad is especially effective because it portrays the emotional image of a happy family, that users are instinctively drawn to. This ad will most likely appeal to home buyers who are looking to get a mortgage and who are looking forward to building a family.
How to target audience on Facebook for real estate
When it comes to targeting your ideal real estate audience on Facebook, there are 2 things you can do:
- Create a new custom audience from scratch;
- Create a custom audience with a list of existing leads or customers.
How to target an audience on Facebook for real estate from scratch
Once you are aware of the demographics of your ideal customers, creating a new target audience becomes really simple. You just have to follow the steps below:
- Select your location by dropping a pin on your preferred area on the map. You can add a mile radius to include only the people located near your listing. Facebook also allows you to manually input and manually exclude specific locations.
- Select an age group and gender.
3. Add your audience’s interests (example: “buying a house”) and/or behaviors (example: “likely to move”). In doing this, make sure to keep a good balance: You don’t want to limit the exposure of your ad by narrowing down your audience search too much; but at the same time, you don’t want to risk Facebook showing your ad to random audiences who have no interest in your offer by keeping your specifications too broad.
4. In the “Placements” section is where you get to decide where your ads will be shown. Here you can choose between “Automatic Placements” – which is recommended by Facebook and probably the better option for beginners – or “Edit Placements”. If you decide to go with “Edit Placements”, you can choose between devices used (mobile and/or desktop) and social platforms (Facebook, Instagram, and/or your Audience Network).
5. Select a budget, which can either be a daily or a lifetime budget. Setting a daily budget will charge you a specific amount on a daily basis. Selecting a lifetime budget will split your total budget evenly on a daily basis. Then you can schedule your campaign and choose whether to run it continuously until you manually end it or set up a start and end date.
And you’re all set! But how do you know if your target audience for real estate is effective? Well, Facebook helps you out with an “Audience Definition” speedometer chart. As long as you’re in the green area, your audience is well defined.
How to target an audience on Facebook for real estate from an existing list
When it comes to real estate advertising, it’s not just about acquiring new clients, it’s also about retargeting past clients or people who have already interacted with your business in some way. They are already familiar with you and getting back in touch with them can help you bring in referrals and repeat business.
For this purpose, you should have a customer list (either in your CRM, email marketing software, or a simple Google Sheets file) with the data of all the people who have already engaged with your business in some way. This “Customer file” can be uploaded to Facebook and the algorithm will use it to create an ad specifically targeted at these users.
You can also use your customer list as a starting point to create Lookalike Audiences. These are groups of people who have similar traits and interests to your current customers. Therefore, they are not familiar with your business yet, but they are very likely to be interested in what you offer, based on their similarities with the users who have already shown interest in you. Lookalike Audiences are incredibly helpful for spreading awareness and broadening your reach on Facebook.
If you’d like to learn more about Facebook Custom & Lookalike Audiences, you should read this article from our blog.
How to target audience on Facebook for real estate with LeadsBridge
The way you upload your customer list on Facebook can be either manual or automated. If you decide to do it yourself, you have to download a CSV file for your CRM (or email marketing software) and manually upload it to Facebook, hoping that the data will match perfectly, wasting a lot of time end effort, not to mention increasing the risk of errors.
So why do you have to go through this when there’s a way to automate the entire process?
With LeadsBridge Audience Targeting tool, you can connect your CRM (or any other marketing software) to Facebook to share customers’ data automatically and in real time and build the best audiences for your campaigns. Your audiences would be always updated with only the data of leads who have given their consent to be targeted, and opted-out leads would be automatically excluded, making your audiences 100% GDPR and CCPA compliant.
With LeadsBridge, you can even connect your segmented lists by combining different data sources, using filters and formulas to create accurate audiences.
Here are a few of our most popular integrations for Facebook Custom Audiences.
If you’d like to search for a specific integration, you can easily do so yourself by typing in your desired source.
How Real estate agents can find new customers with Facebook Lead Ads
The results of Facebook Lead Ads are really amazing both in terms of conversion rate and cost per lead. In this section, we’ll explain how advertising on Facebook can help you create a successful real estate lead generation campaign and everything you need to know about Facebook Lead Ads: the good (which is almost everything), the bad, and how to fix the bad, thanks to LeadsBridge.
The cost of lead generation
You run a real estate business and you’re looking for new clients.
A lead is a potential new client, and today the fastest way to collect a lot of them is the internet. However, this is much easier said than done. The number of businesses realizing the potential of online advertising and starting to learn how to leverage it is growing all the time. The bad news is that platforms like Google Ads and Facebook ads work with a bid system and in the most competitive markets (like real estate), the cost per click can be very expensive.
Facebook is nonetheless a very powerful tool for any real estate agent, giving you the opportunity to build awareness, drive traffic to your real estate website, and – in the end – find new potential clients. With an advertising campaign, you’ll be able to target the exact type of people you want to reach, thanks to all the information Facebook knows about us. For example, you can choose to show your ads just to people with higher household incomes, or to those who recently had a major life-changing event, because someone who just got married or had children is likely to be interested in purchasing a new home in the near future. These kinds of insights are invaluable when targeting your ads.
How do Facebook Lead Ads actually work?
With Lead Ads, users will give you all the information you need without ever leaving Facebook. This means a faster, more streamlined experience. But as good as that sounds, it’s actually even better. When a user clicks on a Lead Ad they will get a form already pre-filled with data taken from their Facebook profile.
Yeah, that’s right: no more manually filling out forms! This is a big deal, especially on mobile.
For more information on Facebook Lead Ads, read this article: A step-by-step guide to Facebook Lead Ads.
The Lead Ads pain point and how LeadsBridge can fix it for you
Facebook Lead Ads sounds amazing, yet it has one major catch. Facebook only lets you download all the leads you’ve gathered through a CSV file. This clunky manual method is the only way you’ve got to work with all the great information you’ve just paid for.
Working with CSV files means wasting a lot of time importing and exporting data, and what you really need is the ability to send an email or give a call at the exact time you get that new lead. If you wait two days (or even two hours, for that matter), the person who clicked on your ad might already have completely forgotten about you or worse, gone with one of your competitors. You should start developing a relationship with your lead immediately after they expressed interest in your business by sending their personal information.
Luckily, LeadsBridge can solve this!
With LeadsBridge, you can instantly move all your newly acquired real estate leads to your CRM or email marketing software and get in touch right away! This can really help you streamline your real estate marketing automation.
Below, you can find some of our most popular integrations for Facebook Lead Ads.
If you’d like to look for any other specific integration, you can easily do so yourself by typing in your desired destination.
If you’d like to learn more about Facebook Lead Ads integrations, read this article from our blog: The best Facebook Lead Ads integrations for your marketing campaigns.
And if you can’t find the integration you’re looking for or have your own internal CRM to integrate, don’t worry. We are fully equipped to build a custom integration for you.
The one thing you shouldn’t forget: a welcome email
As we already mentioned, getting in touch as soon as possible with those who clicked on your Lead ad on Facebook is a key success factor. People expect to hear from you the very moment they’ve sent their personal data, so a welcome email is mandatory to establish a relationship with your new potential customers and to keep them on track about what’s happening next.
Welcome email through LeadsBridge
LeadsBridge moves leads automatically and in real time to your CRM/autoresponder, so you can set it up in order to send a welcome email to all new leads coming from your Facebook Lead Ads campaigns.
If you can’t send an email with your CRM we’ve got you covered! You can send a welcome email directly with LeadsBridge!
Email Notification app
The email notification app helps you receive email notifications when a lead subscribes to your email list from your lead sources such as landing pages and forms. Fortunately, at LeadsBridge we have integrations for it. Below you can find some of our most popular ones.
You’ll find all the customization options you need to deliver a white paper, a coupon, or just to inform prospects that you’ve received their contact details and that you’ll get in touch soon.
We hope the 20 successful real estate Facebook ads examples above really got your creative juices flowing!
And if you’re just getting started with Facebook Lead Ads, don’t worry! We’ve prepared an in-depth guide on this topic along with some tips to improve your performance with this Facebook feature. Don’t miss out on our step-by-step guide here.
If you’re looking for a way to retarget and re-engage with your leads and customers, you should try Facebook Custom Audiences and use LeadsBridge Audience Targeting tool to help you build an automated process for your ideal audiences. You can find everything you need to know about Facebook Custom Audiences in this article.