Facebook Dynamic Ads: The complete guide for 2024

According to a worldwide survey, 89% of social media marketers use Facebook for business promotion, with an additional 80% doing the same on Instagram. The massive presence of advertisers across Meta platforms is because of the platform’s great advertising tools and features. 

One of these products is Facebook Dynamic Ads, now known as Advantage+ Catalog Ads with better, more robust functionalities.

This article provides an extensive guide to running successful Facebook Dynamic Ads in 2024. Additionally, we’ll discuss tools and Facebook Dynamic Ads best practices you can use to maximize the effectiveness of these ads.

For instance, automated Dynamic Ads integrations: 

What are Facebook Dynamic Ads?

Facebook Dynamic Product Ads are ads that change dynamically to show the most suitable content and promotions to the right users. According to Meta:

“Facebook’s dynamic ads enable you to automatically promote your entire product catalog across Facebook, Instagram and Audience Network without having to create thousands of individual ads. Dynamic ads capture the intent signals that customers show on websites and apps to ensure that the right products are connected to the right people.”

Facebook Dynamic Ads use intent signals from customers on websites and apps to make sure that a product is shown to the right user (who could be potentially looking for that product). What’s unique about them is the ads’ ability to change to improve a campaign’s performance. 

Once a campaign is set, Facebook makes these changes automatically to feature the products that a specific customer has shown interest in (based on their online activity).

Dynamic Ads are a sophisticated advertising solution for accommodating a highly personalized and automated strategy. Essentially, these ads are generated as an active response to the behavior/demand of users, which makes them extremely relevant and targeted. 

Below is an example of a Facebook Dynamic Product Ads from Eton shirts. 

Benefits of using Facebook Dynamic Ads

Having a large inventory comes with its own challenges already. For example, it might be using up valuable resources and result in higher costs for storage, obsolescence, and reduced cash flow. Additionally, it may lead to missed sales opportunities and lower customer satisfaction if products become outdated or go out of season. 

That’s why Dynamic Ads is a robust solution tool within Facebook’s advertising ecosystem for businesses with extensive product ranges. They address these issues by bringing efficiency and precision to the equation. 

Here are the top advantages of using Facebook Dynamic Ads: 

• Automatically showcasing products from your entire catalog, saving time and effort in ad creation.
• Facilitating targeted advertising by capturing intent signals from users by ensuring that ads are shown to people who are most likely to be interested in the products.
• Increasing retargeting efficiency by reminding users of products they have viewed but not purchased.
• Enabling cross-device reach with ads that are displayed across Facebook, Instagram, and the Audience Network.
• Customizable for various goals and different marketing objectives, including retargeting, cross-selling, and upselling.
• Boosting campaigns’ optimization and flexibility for achieving higher conversions, adjusting audience retention windows, and segmenting audiences for tailored advertising.
• High-quality creative display by supporting high-resolution imagery and including unique creative elements like videos and overlays.

How Facebook Dynamic Ads work

Facebook Dynamic Ads operates through an orchestrated combination of Facebook’s advertising technology and user data to deliver highly personalized ad content. 

Its entire mechanism revolves around integrating your business’s product catalog with Meta’s ad platform and using the Facebook Pixel or SDK (Software Development Kit) for tracking user behavior. 

Here’s how Facebook Dynamic Ads work:

1. Product catalog integration

First, you’ll need to upload your product catalog to Facebook. This is where you share all the details of the products you want to advertise, like images, prices, descriptions, and unique IDs.

2. Tracking user behavior

Meanwhile, Facebook is using a tool called the Facebook Pixel or SDK to track what users do. There are a variety of events that are considered purchase behavior; it could be when they view product pages, add items to a cart, or make purchases. Collecting this data helps Facebook understand what users are interested in.

3. Creating and displaying ads

As an advertiser, you can tell Facebook who you want to show your ads to. For example, people who looked at a product but didn’t buy it. 

Facebook then uses your input to match the right products to the right audience. With Dynamic Ads, the platform automatically creates relevant ads. If a user looks at a pair of shoes you’ve listed, they might see an ad showcasing them.

4. Machine learning and optimization

Facebook’s robust machine learning system is always learning about triggers, events, and behaviors that help it decide which products and ads work best for different people.

This increases its odds of showing the right products to the people who are most likely to buy them. So, as time passes, your Dynamic Ads improve since Facebook collects more data and is able to match products to users in a more pragmatic way.

Are Facebook Dynamic Ads good?

Whether an ad feature is good or bad depends on two factors: your objective and the tool’s utility. If these two are a match, you can benefit from using them. So, if you are asking yourself if Dynamic Ads are any good, you should probably rephrase the question.

• Who can best benefit from using Dynamic Ads?
• What are my marketing objectives?
• How could running a Dynamic Ad campaign on Facebook help?

When it comes to industries, Dynamic Ads are particularly useful for advertisers with a product catalog. This includes:

• Ecommerce businesses with a large inventory of products.
• Retailers looking to promote multiple items across their range.
• Businesses aiming to retarget customers based on their browsing behavior on the business’s website or app.
• Companies looking to automate ad creation for a vast array of products.

This tool lets you efficiently automate the ad creation process. Instead of creating separate ads for each product, Dynamic Ads use templates to showcase products from your catalog based on user interaction. These features make them specifically ideal for ecommerce businesses with a large number of SKUs. Is that something you want to achieve?

Dynamic Ads aren’t restricted to Facebook. You can use them to run ads on Instagram and the Audience Network. This means a much wider reach across different user demographics and behaviors. Does your strategy include multi-channel/multi-platform marketing?

If using Dynamic Ads does make sense for your advertising, you’ll need to do your part as well. The success of Dynamic Ads heavily depends on how well you’ve set up the Facebook Pixel or SDK. Data management and organization of user data are other factors. This includes using error-free databases and maintaining a high-quality, organized product catalog. 

Lastly, how much data you provide to Facebook, such as the availability of your tracking data, could influence your Dynamic Ads performance.

The solution is to regularly update user data, manage the product listing, and connect Facebook to the rest of your marketing stack to keep the ads precise and efficient. How do you do that? Automation is probably your best bet. We’ll talk about streamlining your data management in just a few paragraphs. 

Are Facebook Dynamic Ads worth it in 2024?

To figure out if Facebook Dynamic Ads will be worth using in 2024, we need to take a more critical look at the current trend.

More than half of people prefer shopping online. Considering this universal trend, Facebook Dynamic Ads could still be super useful for businesses to talk to their online customers.

We are also at the nexus between AI and machine learning and the existing systems, including Meta’s advertising ecosystem. By 2024, these upgrades could make Dynamic Ads even better at finding the right people for ads. And if you use different Meta platforms in your targeting strategy (like Instagram and the Audience Network), Dynamic Ads could work even better for you.

Keep in mind that more businesses are using online ads, and it could get harder and more expensive to show your ads. So, whether Dynamic Ads are worth it depends on how they do compared to these higher costs.

Nevertheless, understanding whether Dynamic Ads are a good idea for Oyu in 2024 also depends on your business. It’s about what you sell, who you want to sell it to, and how you use online marketing.

Dynamic Ad requirements

The initial requirements for setting up a Dynamic Ad are:

1.   A product catalog: The list of products with their details such as names, images, prices, and unique IDs. 

2.  Facebook Pixel and/or Facebook SDK: A code you need to install on your website. This tool tracks user actions on your website or app, such as views, adds to cart, and purchases, which are crucial for targeting and personalizing Dynamic Ads.

3. An ad account in Facebook Ads Manager: You must have an ad account set up within Facebook Ads Manager to be able to use it in the first place.

4. An audience segmentation strategy: This could include people who visited specific pages, added items to their cart, made a purchase, or even broader audience segments.

5. Creative assets and templates: While Dynamic Ads automate much of the creative process, you’ll still need basic creative assets like a template for your ads. This includes text, calls to action, and any fixed images or videos you want to add.

Here are the requirements you should consider while creating your Dynamic Ad:

1. These ads can appear on various placements:

• Facebook (Feeds, Right column, Marketplace, Stories)
• Instagram (Feed, Stories)
• Audience Network (Native, banner, and interstitial)
• Messenger (Home)

2. When creating your ad, follow these creative guidelines for high-quality results:

Images:

• Single image:
  • Image ratio: 1.91:1 (Facebook, Messenger, Instagram, Audience Network)
  • Recommended image size: 500 x 500 pixels or higher (400 x 400 pixels minimum for Facebook)
• Carousel:
  • Minimum 2 carousel cards
  • Maximum 5 carousel cards (desktop), 30 carousel cards (mobile)
  • Image ratio: 1:1
  • Recommended image size: 500 x 500 pixels or higher (400 x 400 pixels minimum for Facebook)
• Collection:
  • Image ratio: 1.91:1
  • Recommended image size: 1,200 x 628 pixels

Instagram Stories:

• Image ratio: 1.91:1
• Leave approximately 14% (250 pixels) of the top and bottom of the image free from text and logos.

Ad copy:

• Single image:
  • Text (above the main creative): 125 characters (recommended)
  • Headline: 25 characters (recommended)
  • Link description: 30 characters (recommended)
• Carousel:
  • Text (above the main creative): 125 characters (recommended)
  • Headline: 40 characters (recommended)
  • Link description: 20 characters (recommended)
• Collection:
  • Text (above the main creative): 90 characters (recommended)

The next thing you need is the knowledge of how to set up your dynamic campaign.

How to set up Facebook Dynamic Ads

Here’s how to prepare your website and app, upload your product details, and ultimately create a Dynamic Ad.

Before you start

If you haven’t created a Facebook Ad account yet, create one by visiting the Ads Manager. Also, having a Facebook Page is mandatory for running Dynamic Ads. You might have to optimize or create yours to represent your brand.

Lastly, if you’re using Business Manager, make sure it’s set up to facilitate Dynamic Ads. Keep in mind that you should have full control of the business account to make these configurations, or you’ll have to ask someone who does. 

Now, let’s get started with setting up your Dynamic Ads in a three-part procedure. 

Part 1: Set up your catalog 

Organize your product catalog. This is where you’ll list all the items you want to advertise.

1. Navigate to the Commerce Manager. Then, Start creating your catalog. If it’s your first catalog, click on ‘Get Started.’ Then, choose ‘Create a catalog’ followed by ‘Get Started’ again. If you already have a catalog, you’ll see it. 

2. Choose the type of inventory you’re working with (e.g., ecommerce for products) and click ‘Next.’ 

3. Here, you’ll need to ‘Upload Product Info’. 

You can do this manually in Commerce Manager. Alternatively, upload your data automatically by selecting ‘Connect a partner platform’ such as Shopify, or WooCommerce. 

4. Choose the business account associated under the ‘Catalog owner’. Also, name your list and click ‘Create’ to finalize your new catalog.

6. After creating your catalog, you can start adding your items by clicking on ‘View Catalog’ and then, ‘Add items’. Choose your ideal method to upload your item lists. 

Once completed, your catalog is ready to use. 

Part 2: Integrating Facebook Pixel and SDK 

Incorporate the Facebook Pixel on your website and/or the Facebook SDK in your app. This setup is critical for tracking user interactions and tailoring your ads. Here’s how to do this:

1. Go to the Commerce Manager and select your catalog.
2. In the Catalog tab, find and click on ‘Events’.

3. Manage event sources by selecting an option in the ‘Set up tracking’ section:

1. If you choose to track mobile events, you’ll need to activate the SDK. 

1. Download the appropriate Facebook SDK for your app (iOS or Android) from your app dashboard.
2. Integrate the SDK into your mobile app, or provide instructions to a developer to do so.
3. In your app dashboard, add content IDs for the ViewContent, AddToCart, and Purchase mobile app events to your SDK.

b) For tracking website events, you’ll have set up your Facebook Pixel instead:

1. Create a Facebook Pixel in Events Manager.
2. Install the pixel code on your website or provide developer instructions.
3. Include content IDs for ViewContent, AddToCart, and Purchase website events in your pixel installation. This gives each item on your site a unique content ID that matches an item ID in your catalog.

Lastly, you’ll then be directed to the Events Manager to configure your Facebook Pixel. Here’s all you need to know for setting up your Facebook Pixel.

Your pixel or app SDK is now connected to your catalog. It might take up to 24 hours to activate fully. Once ready, you can monitor your event to item match rate.
Here’s how to install a Facebook Pixel on your website.

Part 3: Creating your Dynamic Ad (Advantage+ Catalog Ad) 

This step is a combination of the last two, where you’ll put together your Dynamic Ad and the catalog and tracking data. This lets you target and personalize your ad content.

Here, you’ll create your final Facebook’s Advantage+ Catalog Ads, in order to leverage Facebook’s extensive advertising network to effectively promote your products and reach the right audience with tailored, automated ads. All you have to do is: 

Step 1: Go back to Meta Ads Manager and click on ‘+ Create’.

2. Select your campaign objective from sales, app promotion, leads, engagement, or traffic.

• If you choose the “Sales” objective, you will then need to select a product catalog from the “Select Product Catalog” dropdown menu. 

• If you choose “Traffic,” “Engagement,” or “Leads,” you will need to specify both the product catalog and product set when you create your ads.

Step 2: Configure your Ad Set 

1. In the Ad Set setup step, type in a name for your ad set.
2. If you selected the “Sales” as your objective, you will see the option to select an existing product set from your catalog. Choose the product set that matches your campaign objectives.
3. Click “Continue” to proceed to the next step.

Step 4: Choose your Ad Placement

1. In the Placement step, you can choose to automatically target the suggested placements, or you can manually pick placements, as with other campaign types. Adjust your placement preferences based on your campaign goals and audience.

Step 5: Complete your Ad Setup

1. In the Ad setup step, name your ad and fill in the rest of the information.
2. Choose between “Advantage+ catalog single image” or “Advantage+ catalog carousel” for your ad format.
3. Click “Continue” to proceed.

Step 6: Set up your ad’s creatives

1. In the Creative setup step, you can add placeholders to your ad copy. These placeholders will make the text or product deep links dynamic, depending on the product Facebook selects when displaying the ad to your audience (e.g., product name, price, brand, etc.).

Step 7: Decide on budget and schedule

1. On the final screen, customize your ad budget and scheduling options based on your campaign strategy.
2. Review all the settings to ensure they align with your campaign objectives.
3. Click “Create Ad” to complete the setup of your Advantage+ Catalog Ad.

Your campaign is now set up and ready to run. Facebook will display your ads to your selected audience based on your campaign objectives and targeting settings.

3. Type in the rest of the campaign information, including the campaign name, labels, and budget. Then, click “Create and Continue to Ad Set.”

• For sales: Choose ‘Use a catalog’ at the campaign level.
• For app promotion, engagement, leads, or traffic: Select your catalog (product list) at the ad level. Note that dynamic audience options are not available for these objectives.

4. Set up your ‘Ad set’: Pick the product set from your catalog for the ad. Remember, the audience options are based on your pixel activity. You can either retarget current customers or aim for a broader audience.

Define Your Audience: You can create a custom audience based on past website or app activity, or use broad audience targeting to reach new potential customers.

Select your Ad placement: Ensure that ‘Instagram’ is selected under Placements. You can choose to have your ads appear in the Instagram feed, stories, or both.

Budget and Schedule: Set your budget and decide on the schedule for your ad campaign.

1. Design Your Ad:

• For automated, varied formats, turn on Advantage+ creative. This shows different media types (images or videos) based on what each viewer is likely to engage with.
• Alternatively, choose a format like Single image/video, Carousel, or Collection.

If not using Advantage+ creative, use the Creative tools to tailor your ad’s visuals.

1. Type in your ad’s text and CTA. This includes a headline, description, and primary text. Also, consider adding a call-to-action button. You can also Select ‘Add languages’ if you’re targeting multiple countries and languages.
2. Set up tracking with Facebook Pixel events or required app events.
3. Check your ad’s appearance in the preview, then either publish it or save your changes by selecting ‘Close’.

Instagram vs. Facebook Dynamic Ads

When it comes to the ad creation process for Instagram Dynamic Ads is almost identical to that of Facebook Dynamic Ads. Mostly because both use the same Facebook Ads Manager for ad setup and management. But, how these ads perform is somewhat unique to each platform.

Facebook Advantage+ Catalog Ads

Facebook dynamic ads have been upgraded with advanced features that take care of tasks such as identifying top-performing creatives, audience segments, and placements. Unlike before, when cataloging required a ton of maneuvering, the Advantage+ suite reduces the need for manual intervention.

Easy setup is not the only benefit of Facebook Advantage+ ads. They focus on achieving specific business objectives, whether it’s boosting sales, generating leads, or driving website traffic. And adding its cutting-edge machine learning algorithms to the mix, you can now optimize your ad delivery like never before.

This streamlined approach is especially useful for businesses with limited marketing resources, making launching and maintaining Dynamic Ads much easier.

Instagram Advantage+ with Dynamic Ads

Dynamic Ads on Instagram behave slightly differently. The visually oriented platform gets more of from Advantage+’s enhanced visual capabilities. This feature lets you optimize the visual elements of your ads to align perfectly with the platform’s format and user preferences.

Advantage+ also strengthens the synergy between Instagram and Facebook to let you create a more seamless cross-platform advertising strategy and get the best of both worlds. 

Facebook Dynamic Ads best practices

No matter what your product is, there are some best practices you can follow to get even more out of your Dynamic Ads. Here are some tested-and-tried Facebook Dynamic Ads best practices:

1. Check Facebook Pixel and catalog performance: Make sure your Meta pixel is correctly configured, and your catalog is error-free. Proper setup is a must if you want your ads to display the products you want in your ads.
2. Product availability matters: As a reliable vendor, you should display only the items you have available in the catalog. Showcasing products that customers can’t purchase can be disappointing for them, which also leads to lower ad performance overall.
3. Include a wide range of products: This helps improve Meta’s ability to recommend top choices to your audience. Remember, products outside the set won’t appear in recommendations.
4. Focus on your objectives: When setting ad goals, prioritize optimizing for actions like Purchase and Registration. These lower-funnel events often deliver better results than focusing solely on views or cart additions.
5. Use automation: You can boost your workflows by automating your data management. These integrations let you run your campaigns on autopilot, while increasing their efficiency in terms of performance. 

How to optimize your Facebook Dynamics Ads

1. Differentiate page viewers from cart adders

There’s an important distinction between users who simply view your products and those who add them to their cart. Knowing who belongs to which group also helps you segment them for a more precise targeting 

1. Viewers are users who view but don’t take further action; they might be browsing or comparing prices. Later on, you can target them with brand awareness ads to familiarize them with your brand as they progress through the sales funnel.
2. Cart Adders are people who add products to their cart and are closer to making a purchase. You’ll have to segment them separately so you can offer special discounts or incentives to encourage them to complete the purchase.

This approach optimizes your dynamic advertising strategy by tailoring it to different stages of the customer journey.

2. Keep testing and tweaking your ads

When multiple variables can influence the success of an ad (such as images, headlines, or call-to-action buttons), A/B testing can become a crucial tool for optimizing the ad’s overall performance. 

Advertisers need to know which elements resonate most effectively with their target audience. You can gain these insights by systematically testing different creatives, to understand your customers’ preferences and behaviors. 

Moreover, you can use it to channel your marketing resources to the most effective ad variations. So, in addition to budget optimization in the long run, this data-driven approach can lead to more effective ad customization and increase click-through rates, conversion rates, and overall campaign performance. 

3. Create eye-catching visuals

In addition to countless benefits for advertisers, Facebook is a saturated environment. So, if you want to stand out, your campaigns must communicate messages clearly and foster emotional connections.

You can do this for your Dynamic Ad campaign using high-quality images that effectively showcase product features. Also, consistent visual branding helps build brand recognition and trust. And if these visuals are aligned with user interests and behaviors, they enhance ad relevance and make them more effective. 

Your ad analytics and audience segments are great places to draw inspiration or visuals that your audience can resonate with or respond to emotionally. This is to say, visuals are not just an aesthetic choice but a strategic tool for increasing the effectiveness of your Dynamic Ads. 

4. Leverage Meta’s dynamic creative option

Using the Advantage+ Creative for Catalog Ads when running dynamic ads on Meta platforms helps you optimize your ad creatives. 

You’ll have to upload a variety of ad creatives first. Then, the Advantage+ creative (formerly known as dynamic creative) automatically tests different mix-and-match of your images, videos, headlines, descriptions, and call-to-action buttons to determine which combinations perform best. 

When creating your ad, look for the option to use Advantage+ creative in the ad set level. This allows you to include multiple creative assets and activate this new feature for your campaign. 

5. Use integrations of a Meta partner service

Automating workflows means less manual work for you and more time to focus on crafting those perfect ads and strategies. You can use partner services such as LeadsBridge to seamlessly connect your Meta ads with your CRM or email marketing tool.
These integrations can improve your Dynamic Ads performance by seamlessly syncing customer data from various sources so that you can run more targeted and personalized advertising campaigns. 

Facebook Dynamic Ads & industries

Facebook has undoubtedly become a big platform for generating conversions in a variety of industries. Among the top are the real estate and automobile industries. Let’s see how these ads fit into each of these industries when it comes to Facebook advertising:

Facebook Dynamic Ads & automotive industry

Automotive dealerships use Facebook to promote their vehicle inventory, seasonal or campaign-relevant special offers, and even events. Facebook Dynamic Ads enable them to achieve these and more by using tailored features that address their unique marketing needs.

You might want to retarget people who have already visited your dealership’s website or interacted with your content. Or, your goal is to keep your dealership in the user’s mind and encourage them to return to your page or even get in touch with the dealership directly. No matter what your objective is, Facebook Dynamic Ads can help.

However, you’ll need to keep in mind that these ads leverage user data and behavior to show the most relevant automobiles from the inventory to potential consumers. This high level of personalization lets you target users with automobiles that correspond to their choices. But to do this, you’ll need to connect your databases, such as CRMs, autoresponders, etc., to Facebook through automated integrations. 

Here are some of the most popular automotive industry integrations:

Automating all your Facebook marketing is a must, especially if you are a multi tasker. For example, you may be trying to get new customers through Facebook Lead Ads, seeking to optimize your Leads Conversion, or wanting to track your prospects behavior along with your highly targeted dynamic campaigns. 

Luckily, LeadsBridge lets you create and manage all these data connections on a single, centralized dashboard. Having taken care of your data transfers, you can focus on optimizing your campaigns’ strategies.

Dynamic Ads vs. Automotive Inventory Ads

Let’s start by saying that Dynamic Ads outperform Automotive Inventory Ads in online automotive marketing. 

Automotive Inventory Ads focus primarily on showcasing a dealership’s current inventory of vehicles for sale, along with essential info like the vehicle’s model, year, and price. Overall, these ads usually come with high-quality images and key features of each vehicle. 

While Automotive Inventory Ads primarily display particular car listings, Advantage+ Catalog Ads give businesses a comprehensive and dynamic platform. 

The Dynamic Ads enable dealers to not only highlight particular automobiles, but also to construct an appealing digital showroom with a diverse variety of items and services, such as new and used cars, parts, accessories, and maintenance services. This flexibility allows car dealers to better connect with potential clients while catering to a larger range of automobile demands. The result? Executing a more comprehensive and appealing online presence.

Facebook Dynamic Ads & real estate

The best ads for the real estate industry allow for targeted, automated marketing that shows the property listings to genuinely interested buyers or renters. Sounds ideal? That’s what Facebook Dynamic Ads (real estate edition) can do.

For example, if a person searches for two-bedroom flats in a given city on a real estate website, Dynamic Ads can immediately display similar properties to them. These properties are pulled from the catalog of a real estate business and show up in the users’ Facebook feed, where they can be spotted easily. This boosts the user’s probability of interacting with the ad. 

There is so much that Facebook advertising for real estate can offer. But again, to help you run seamless Dynamic Ads, you’ll need to streamline the data sync of your data technology stack and Facebook, using automated data bridges:

Are you planning to find new real estate leads? Want to run retargeting campaigns to remind consumers of homes they viewed but did not ask about? Looking to track those conversions across the board? Use LeadsBridge to streamline all these workflows and create a robust and interconnected marketing ecosystem for your real estate business. 

Automating your entire Facebook Advertising

Automated data processing allows you to get rid of manual data entry mistakes, get things done properly, and save time and money. Most employees and leaders see automation as a helpful tool. In a recent survey, over 90% of workers reported that automation made them more productive, while 85% said it improved teamwork. 

Here are some of the most used integrations you can use to help turn your Facebook marketing into a high-performing conversion engine.   

Must-have integrations with Facebook Lead Ads

LeadsBridge lets you streamline the lead management process. When a user fills out an instant lead form, Facebook Lead Ads integrations transfer their information into the advertiser’s CRM system. Then, you can run immediate follow-ups and, in addition to conversions, boost your audience’s engagement and satisfaction.

Top integration for Facebook Custom Audiences

Automation can also help you improve your targeting using Facebook Custom Audiences integrations. This data bridge then automatically syncs your customer data from your marketing tools and databases to Facebook, so that you can create highly targeted ad campaigns. 

As a result, your ads are shown to segments of the audience who are most likely to be interested based on their past interactions, purchase history, or demographic information.

Facebook Conversion Leads integrations

Wouldn’t it be fantastic to inform Facebook precisely about your campaign’s priorities, ensuring that your ads are displayed to users who are highly likely to become paying customers?

Conversion Leads Optimization lets you do that seamlessly, given that it has access to your CRM data via a data bridge. 

Please keep in mind that to use Facebook Conversion Leads Ads, you’ll need to set up the Facebook Conversions API. This is essential for collecting performance data and improving your targeting efforts. 

Integrations with Facebook’s Conversions API (CAPI)

Facebook advertising calls for accurately tracking and optimizing the performance of the ad campaigns. And a huge part of this tracking is about conversion data, such as inquiries or sales. This data is essential for understanding which ads are driving real results and allows you to make data-driven decisions to improve your ad strategies.

You can use automated data bridges to connect this data to Facebook, so it can be accurately captured and attributed to the right ad campaigns. Additionally, the integration with Facebook’s Conversions API provides a more advanced and privacy-compliant way of tracking user interactions. 

Final thoughts

Facebook Dynamic Ads should be part of every marketer’s strategy. It provides a personalized way to reach your website visitors and customers with relevant and targeted ads. The ads can run automatically as long as you monitor the frequency. It literally does the heavy lifting for you. This helps to save time, boost ROAS, increase KPIs and decrease CPAs.

It doesn’t matter whether you run an ecommerce store with a large product catalog or you are a small business with a small product catalog. In any case, Dynamic Product Ads will help to optimize your ad campaigns to deliver relevant content that will increase your conversion rates to users.

Want to boost the visibility of your catalog? Explore our comprehensive range of Facebook Dynamic Ads integrations now!