Lead Gen Blog

By Gabriel The Architect | Facebook Ads tips | 3 Comments | 19th January 2017

Facebook Lead Ads form editor has been updated, making some important changes into the Lead Ads editor. Let’s check them out to see what developers have been up to There are mainly three news you should notice: The context card – that title that pops up after clicking on a lead ad, before getting to […]

By Gabriel The Architect | Facebook Ads tips | 6 Comments | 16th December 2016

For most marketers and entrepreneurs, Facebook Ads revolutionized the advertising industry, by bringing thousands of potential customers to their website every day. Facebook enabled them to generate low-cost and qualified leads effortlessly while working on their business. Then, suddenly, something changed. Many marketers noticed that Facebook Ads campaigns are increasing their cost almost daily. While […]

By Gabriel The Architect | Facebook Ads tips | No Comments | 23rd November 2016

Some advertisers may effortlessly get more conversions through a new tool that Facebook just released: Facebook Ads to Messenger. In this article, you will get some tips and increase your awareness of which businesses types have the best fit for this tool. In addition, you will get more details about how to run this type of […]

By Michele Serrazanetti | Facebook Ads tips | No Comments | 20th October 2016

Facebook Lead Generation Ads have been released just a few months ago, but they’re already showing great results for marketers who started experimenting with them right from the begin. This new ad format is performing great in this mobile first world, thanks to its main benefits: speed and simplicity. One thing not everyone realizes though […]

By Michele Serrazanetti | Facebook Ads tips | No Comments | 1st October 2016

The e-commerce is an easy but complex subject. It is easy because thanks to the internet power you can sell your products or services to everyone in the world with a simple click, but at the same time it is difficult to manage as it is heavily based on emails. Anyway, an e-commerce business is […]

By Michele Serrazanetti | Facebook Ads tips | 2 Comments | 25th September 2016

Retargeting campaigns are the go-to strategy for every marketer who’s investing in Facebook ads. Sure, Facebook targeting options are fantastic and can be powerful to find new leads, but having your ads being showed to someone who already knows your brand and has declared in some way his interest is your best bet to have […]

By Michele Serrazanetti | Facebook Ads tips | 1 Comment | 14th September 2016

Let’s face it, launching a book is frustrating in particular for beginners. This is because it requires a detailed step-by-step action plan in order to create an awesome experience for your audience. As a writer, you need to focus on what you are writing, but it is also crucial to think about how to launch […]

By Michele Serrazanetti | Facebook Ads tips | 1 Comment | 1st September 2016

UPDATE: Context cards have been substituted with the Intro screen. Most of the concepts discussed in this article apply to this slightly different tool as well. Click here to learn more about Facebook Lead Ads Welcome Screen. Facebook Lead Ads are currently the hottest lead generation tool for marketers. This ad format provides an easy […]

By Michele Serrazanetti | Facebook Ads tips | No Comments | 18th August 2016

The Net Promoter Score (NPS) is a loyalty metric that can help you understand customer sentiment about your business by asking two simple questions: “How likely is it that you would recommend our company/product/service to a friend or colleague?” and “What is the most important reason for your score?”. It was introduced first in 2003 […]

By Stefan Des | Facebook Ads tips | 2 Comments | 17th June 2016

Why have car dealers problems in gathering more leads with a competitive price? We all know that is very hard to find leads at a competitive price, in particular for today’s car-dealership business. Almost every car dealer has a website to generate the most organic leads online; obviously, companies that provide informative content on their […]

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