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Lead acquisition

Lead generation for digital marketing agencies

Did you know that many digital marketing agencies struggle more to get their own clients than to get clients’ results? Agencies are the creative engine behind huge ad campaigns, running single-channel, multichannel, and omnichannel strategies…

Ana Gotter

Ana Gotter |
17 min read

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Latest

Nurturing and conversion

Grow your brand awareness with Christmas social media campaigns

Christmas time is here! It is a season of love, giving gifts, and a lot of merriment. It is…

Mark Cirillo|
December 13, 2024 |
11 min read

Email marketing ideas for Christmas

Lead acquisition

Christmas email marketing: 18 tips to generate more leads

Christmas is a time of re-connection, a holiday season that draws families and friends back together in celebration.  As well…

Mark Cirillo|
December 06, 2024 |
10 min read

Recruitment marketing

Nurturing and conversion

How to use recruitment marketing to attract top talent 

Picture the scene. You’ve just posted a job ad on your company website. It’s taken you hours to get…

Mark Cirillo|
December 04, 2024 |
8 min read

Meta ads strategy

Nurturing and conversion

How to build a successful Meta ads strategy in 2025

If you want to get the best results from Facebook ads in 2025, you need to stay up to…

Elena Mazaheri|
November 27, 2024 |
7 min read

Lead acquisition

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B…

Andrew Bailey|
November 26, 2024 |
3 min read

Facebook Ads Audit

Tracking and growth

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if…

Elena Mazaheri|
November 25, 2024 |
6 min read

Top Articles
from the Blog

Lead generation for digital marketing agencies

Did you know that many digital marketing agencies struggle more to get their own clients than to get clients’ results? Agencies are the creative engine behind huge ad campaigns, running…

Ana Gotter|
April 17, 2026 |
17 min read

B2B lead generation funnel

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where…

Elena Mazaheri|
April 15, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there are new updates to get to grips with, and the tactics…

Lizzie Davey|
April 13, 2026 |
12 min read

Mailchimp vs. HubSpot: Which one is right for you?

Mailchimp or HubSpot? For many small teams, that may provide enough automation. Mostly because they do overlap. A lot. Both help you send emails. Both help you organize contacts. Both…

Elena Mazaheri|
April 09, 2026 |
7 min read

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

Elena Mazaheri|
April 07, 2026 |
10 min read