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Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion rates higher.  You pay for ads…

Mark Cirillo

Mark Cirillo |
18 min read

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Latest

Tracking and growth

The best Facebook trends to consider in 2026

Facebook continues to be one of the most powerful platforms for marketers, with billions of active users and a…

Andrew Bailey|
March 25, 2025 |
4 min read

How to generate leads on Facebook

Lead acquisition

How to generate leads on Facebook: Tips & best practices

Meta creates technologies that bring people together and support business growth. Meta’s machine learning is already shaping your ads.…

Elena Mazaheri|
March 24, 2025 |
10 min read

instagram ads strategy

Nurturing and conversion

How to build a successful Instagram Ads strategy

With 2 billion global active users, Instagram has become a go-to platform for brands seeking to forge more personal…

Marialuisa Aldeghi|
March 20, 2025 |
4 min read

Nurturing and conversion

How to create a successful real estate Facebook marketing strategy

Facebook remains one of the most powerful platforms for real estate marketing, offering realtors access to a vast audience…

Andrew Bailey|
March 18, 2025 |
4 min read

Zapier alternatives

Tools and Integrations

 12 Best Zapier alternatives for businesses

Data automation takes repetitive tasks that every organization has to deal with and puts them on autopilot. Teams no…

Hephzy Asaolu|
March 17, 2025 |
10 min read

tiktok ads optimization

Tracking and growth

The top TikTok Ads optimization strategies in 2025

With its 1.9 billion global users and 170 million monthly active users in the United States only, TikTok has…

Marialuisa Aldeghi|
March 13, 2025 |
4 min read

Top Articles
from the Blog

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Elena Mazaheri|
October 14, 2026 |
13 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read