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facebook ads vs youtube ads

Tools and Integrations

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about tribal loyalties? Or does it mainly…

Elena Mazaheri

Elena Mazaheri |
4 min read

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Latest

Facebook Lead Ads Trustedform

Tools and Integrations

How ActiveProspect’s TrustedForm revolutionizes Facebook Lead Ads compliance: A marketer’s guide

Safeguarding consumer privacy is crucial for digital marketers to maintain a trustworthy brand. Facebook Lead Ads is an effective…

Andrew Bailey|
July 31, 2023 |
3 min read

Tracking and growth

ROAS Formula: how to calculate it and apply to your business

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive…

Hephzy Asaolu|
July 07, 2023 |
13 min read

Lead acquisition

Pardot’s LinkedIn connector: Enhance its potential with LeadsBridge

One of the many reasons why most businesses rely on a comprehensive automation software like Pardot is because it allows you…

Marialuisa Aldeghi|
June 23, 2023 |
5 min read

ftc car dealerships

Lead acquisition

A guide to the FTC car dealerships’ new lead generation rules

To any automotive, motorcycle, RV, and powersports dealership in the country, June 9, 2023 wasn’t just any day in…

Marialuisa Aldeghi|
June 19, 2023 |
6 min read

How to send LinkedIn leads to Salesforce® with LeadsBridge

Resources

How to send LinkedIn leads to Salesforce®

LinkedIn Lead Gen Forms have taken lead generation to the next level. Statistically, 40% of B2B marketers surveyed indicated…

Andrew Bailey|
May 30, 2023 |
3 min read

How to download leads from Google Ads

Lead acquisition

How to download leads from Google Ads

Google is one of the most powerful tools for any marketer in any industry. Google averages 89.3 billion site…

Andrew Bailey|
May 18, 2023 |
4 min read

Top Articles
from the Blog

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about…

Elena Mazaheri|
November 06, 2025 |
4 min read

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is that it’s easier than you might think.  With a few key…

Elena Mazaheri|
November 05, 2025 |
7 min read

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and digital channels like Facebook will bring the best returns next…

Elena Mazaheri|
November 04, 2025 |
6 min read

Everything you need to know about Facebook Conversions API

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and even the tone of voice used to communicate the message. All…

Zachary McDaniel|
October 31, 2025 |
14 min read

The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make short videos, usually fifteen seconds long, in different genres, such as dance and comedy.  Whether you want to…

Hephzy Asaolu|
October 29, 2025 |
16 min read