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Tags: #Google

Google ads vs Facebook ads

Tools and Integrations

Google Ads vs. Facebook Ads: An in-depth comparison 

Paid search and paid social work best when you use them as complementary advertising devices.  But how to pick the right one for a certain campaign?  And how to divide your ad spend so that you…

Elena Mazaheri

Elena Mazaheri |
5 min read

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Tagged by #Google

Youtube lead ads

Lead acquisition

YouTube lead ads: A complete guide

YouTube lead ads work because they combine three things that rarely show up together: massive attention, rich storytelling, and…

Elena Mazaheri|
August 26, 2025 |
4 min read

Google lead quality

Lead acquisition

How to improve your Google Ads lead quality in 2025

Pass every optimization you’re planning through this filter: Will this improve the percentage of leads that become revenue? When the…

Elena Mazaheri|
August 25, 2025 |
4 min read

google ads

Tracking and growth

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place…

Hephzy Asaolu|
July 30, 2025 |
9 min read

crm retargeting

Tracking and growth

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to…

Mark Cirillo|
July 23, 2025 |
6 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to…

Mark Cirillo|
July 02, 2025 |
15 min read

Lead generation automation

Lead acquisition

How lead generation automation can elevate your business

Lead generation is about sparking interest from potential customers. It’s a key part of keeping any business going and…

Charlotte Odwyer|
June 16, 2025 |
8 min read

Top Articles
from the Blog

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
November 14, 2025 |
11 min read

Snapchat ads cost

How much do Snapchat ads cost?

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how much can advertising on Snapchat actually cost? You can start with…

Elena Mazaheri|
November 12, 2025 |
4 min read

How to use Facebook lead automation to improve your ads

Facebook has no shortage of helpful integrations and automation options. For advertisers and marketers, possibly the most helpful ad format that Meta has ever released is Facebook lead ads. There…

Zachary McDaniel|
November 11, 2025 |
8 min read

How to download leads from Facebook lead ads

Facebook lead ads are an effective way to help you reach your target audience. But generating leads doesn’t automatically mean hitting the target. You’ll need to manage and nurture your…

Hephzy Asaolu|
November 10, 2025 |
11 min read

Google ads vs Facebook ads

Google Ads vs. Facebook Ads: An in-depth comparison 

Paid search and paid social work best when you use them as complementary advertising devices.  But how to pick the right one for a certain campaign?  And how to divide your…

Elena Mazaheri|
November 07, 2025 |
5 min read