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Tags: #Google

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

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Tagged by #Google

Retargeting vs remarketing

Nurturing and conversion

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they…

Elena Mazaheri|
May 20, 2025 |
6 min read

Google mortgage leads

Lead acquisition

How to generate Google mortgage leads

Mortgage lead generation is how loan officers keep their pipeline filled with potential clients. These leads may come from…

Elena Mazaheri|
May 15, 2025 |
4 min read

Tracking and growth

Do Google Ads work for small businesses?

If you’re running a small business, chances are you’ve asked yourself: “Do Google Ads work?” It’s a fair question—especially…

Andrew Bailey|
April 08, 2025 |
4 min read

Lead management examples

Nurturing and conversion

A complete guide to lead management (with strategies and examples)

Leads are the lifeblood of every business, and the generation of these integral players is typically the primary focus…

Hephzy Asaolu|
March 26, 2025 |
18 min read

how to reduce advertising cost

Tracking and growth

How to reduce advertising costs on Facebook and Google Ads

In the dynamic world of digital marketing, the cost of advertising on platforms like Facebook and Google can quickly…

Marialuisa Aldeghi|
February 25, 2025 |
7 min read

travel agency ads

Lead acquisition

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency…

Ana Gotter|
February 14, 2025 |
8 min read

Top Articles
from the Blog

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
July 15, 2025 |
12 min read

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
July 14, 2025 |
10 min read

How to use HubSpot with Facebook ads & across other Meta technologies

Meta ad campaigns are great for growing your email list, getting people to sign up for webinars, and generating leads for your business. But the more leads you get,…

Elena Mazaheri|
July 11, 2025 |
7 min read

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

Ana Gotter|
July 09, 2025 |
11 min read

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and…

Elena Mazaheri|
July 08, 2025 |
8 min read