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marketing automation for small businesses

Marketing automation for small businesses: 9 Tasks you should automate today

Running a small business calls for managing operational tasks, many of which are repetitive and time-consuming.  Manually transferring information between platforms is inefficient and prone to errors.  Luckily, there is a solution! Streamlining workflows frees you…

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The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

Google Discovery ads

Google Discovery ads: A guide for businesses

Google Discovery (now Demand Gen) has become synonymous with a bottom-funnel lead generation tool that performs outstandingly.  It lets you manufacture intent across Google Display Network (as of 2025), Discover,…

Youtube lead ads

YouTube lead ads: A complete guide

YouTube lead ads work because they combine three things that rarely show up together: massive attention, rich storytelling, and a form that’s right there when interest peaks. The engagement process…

Google lead quality

How to improve your Google Ads lead quality in 2025

Pass every optimization you’re planning through this filter: Will this improve the percentage of leads that become revenue? When the answer is consistently yes, you can be sure that budgets…