Syncing 10,000 leads/mo? Get a demo
FTP/SFTP logo
+
LinkedIn Matched Audiences logo

How to connect FTP/SFTP with LinkedIn Matched Audiences

Connect FTP/SFTP to LinkedIn Matched Audiences with LeadsBridge

FTP/SFTP » LinkedIn Matched Audiences

In this article, you'll learn how to set up the bridge and connect FTP/SFTP to My CRM Example using LeadsBridge.

Benefits

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on the Create new Bridge green button
  2. You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

  1. Choose FTP/SFTP as the source for your bridge
  2. Choose LinkedIn Matched Audiences as the destination for your bridge
  3. Click on the Continue button
  4. At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your FTP/SFTP with LinkedIn Matched Audiences

Step 2.A: Setup your FTP/SFTP integration

  1. Click on Connect FTP/SFTP
  2. Click on Create new integration to connect your FTP/SFTP (or select an existing one from the dropdown if you already connected it)
  3. A popup wil be opened where you can authorize the FTP/SFTP integration
  4. Fill Use SFTP? (Secure FTP), FTP Host, FTP Port, FTP Username, FTP Password, Root directory, Destination filename pattern, Private Key, Charset, File's extension (eg. txt), Fields Separator Char, Headers row number (default 0) field to connect FTP/SFTP with LeadsBridge
  5. Click on the Authorize button
  6. You can choose a name for this FTP/SFTP and LeadsBridge integration (you can also edit it later)
  7. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
  8. Now that your FTP/SFTP is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for FTP/SFTP

How to get Use SFTP? (Secure FTP), FTP Host, FTP Port, FTP Username, FTP Password, Root directory, Destination filename pattern, Private Key, Charset, File's extension (eg. txt), Fields Separator Char, Headers row number (default 0)

Some FTP/SFTP details such as host name, username and password are required for accessing your files on the server by using an FTP client. The FTP details will comprise a server address (similar to ftp.yourdomain.com), a username and a password.

In case that you don't have, or you don't know, those details, you should contact your web hosting provider, and they will be able to give you this information.

Usually, web hosting services provide you these details after you sign up for a web hosting package. In most cases you’ll receive your FTP/SFTP information details in the welcome email sent from your web host provider after signing up to their services.

Below you can find a short description for each field from the FTP/SFTP integration:

  • Use SFTP This toggle will allow you to use the Secure mode (SFTP), if your FTP server implements it

  • FTP Host This is the hosting server name

  • FTP Port This is the server port, the default port for FTP is 21, and for SFTP is 22

  • FTP Username/Password Your FTP credentials, usually they're the same as your cPanel login details

  • Root Directory This is the folder in your FTP service where you would read files from or put files to. If any provided, the root dir will be used

  • Headers row number This is the row index (0 based) in which the file headers are located

  • Charset This is the charset encoding of your input files

  • File's extension This is the extensions that will be used to filter files in case you use your integration as a Source

  • Fields Separator Char The char used as separator in the CSV file

  • Destination filename pattern This value will be used to define the name of the output file in case the integration is used as Destination. You may use Date and Time patterns chars such as Y/m/d H:i:s. Notice that you should type the pattern inside square brackets, for instance [Ymd]

Step 2.C: Setup your LinkedIn Matched Audiences integration

  1. Click on Create new integration to connect your Ad account (or select an existing one from the dropdown if you already connected it)
  2. You will be prompted to the Ad platform authorization experience. Here you will need to grant LeadsBridge access on click on the Authorize button
  3. Once done, you can choose a name for this LinkedIn Matched Audiences and LeadsBridge integration (you can also edit it later)
  4. Once the authorization pop up is closed, you are ready to select from the dropdown the Ad Account and all the required parameters, including the sync frequencies.
  5. Use Simulation functionality in order to test the source data and receive a report to verify the information processed
  6. Now that your LinkedIn Matched Audiences integration is fully set up too, you can click on the Continue button

Notes for the simulation mode: A published bridge with simulation ON is not sending any data, the simulation has to be switched off to have the audience being created, up and running on the Advertising platform. You can edit it later from inside the bridge if you want to go live and send the data.

Step 3: Fields Mapping

Here you'll be able to map your FTP/SFTP information with your LinkedIn Matched Audiences fields.

  1. You will have LinkedIn Matched Audiences fields on the left. Match the information you wish to pass align from FTP/SFTP
  2. Based on LinkedIn Matched Audiences functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
  3. You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
  4. You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

  1. Click on the link Add Filter for Incoming Leads on the top left
  2. A popup wil be opened where you can configure the filter
  3. You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
  4. Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 4: Save and Publish

  • Click on the Save and publish button

Congratulations! Now your bridge is up and running

 

Common questions for LinkedIn Matched Audiences

Why use LinkedIn Matched Audiences integrations

LinkedIn Matched Audiences integrations are crucial for streamlining your marketing efforts and maximizing engagement opportunities. By utilizing LeadsBridge's seamless integrations, you can effectively leverage your first-party data and retarget contacts already stored in your database. This ensures that your targeting remains precise and your marketing strategies are optimized for success. Incorporating LinkedIn Matched Audiences into your CRM through LeadsBridge can be a game-changer, enhancing your retargeting strategy on LinkedIn and keeping your audience consistently updated.

Can I connect LinkedIn Matched Audiences to Marketo?

Yes, you can connect LinkedIn Matched Audiences with Marketo through LeadsBridge. As a contact management platform, you can use a Marketo static list or smart list as a LinkedIn audience segment. This will allow you to automate the entire process, including list updates and data flows between the two applications.

See how to set up LinkedIn Matched Audiences - Marketo integration here.

( Learn more)

What is LinkedIn Matched Audiences?

LinkedIn Matched Audiences is a powerful feature designed for retargeting website visitors and reaching out to contacts from CRM databases and marketing tools. It helps maximize your marketing efficiency by focusing on audiences likely to convert. By managing your LinkedIn target audience effectively and utilizing Lookalike Audiences, you can tailor your ads to specific user traits. This feature is compatible with Sponsored Content, Sponsored InMail, and other LinkedIn ad formats.

Learn more about LinkedIn Matched Audiences

( Learn more)

Do you need help?

Here some additional resources:

RELATED ARTICLES FROM OUR BLOG

Google Customer Match: a complete guide (with case studies)

A Step-By-Step Guide to Facebook Custom Audiences

LinkedIn Matched Audiences: improve the efficiency of your retargeting campaigns