Automatically create audiences from FTP/SFTP with the LinkedIn Matched Audiences integration

FTP/SFTP are two different protocols used to transfer data over the internet. FTP, in fact, stands for File Transfer Protocol, and companies all over the world use it to share files with internet users.

These files can be downloaded from an FTP server by people who connects to internet through and FTP client. SFTP - Secure File Transfer Protocol, ensures that the files and data are transferred through a safe stream.

Today, the FTP protocol is considered very unsafe and risky, because data like usernames and passwords are not encrypted during the transfer. However, File transfer protocol without encryption is still the most widely used on internet.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.