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Integrate Facebook Lead Ads with ActiveCampaign

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If you’re not yet a customer, watch our video demonstration of how LeadsBridge can easily connect your CRM account to Facebook Lead Ads.

STEPS: How to connect your Active Campaign account?

Connecting your Active Campaign account with our native integration is very easy.

You will only need to follow these steps:

  1. Go on the top-right menu >> Integrations
  2. Click on “Add New”
  3. Pick “Active Campaign” from the Provider dropdown list
  4. Enter the API URL and the API Key
  5. Click on “Save” button

See below how to get the API URL and the API Key to connect Active Campaign with LeadsBridge.

Well done, the integration is ready!

If you did everything well, you will be redirect to the integrations board with a green confirmation message and the number of segments retrieved from your Active Campaign account.

How do I find the API URL and API Key?

Follow these steps to retrieve the API Access informations.

  1. Firstly, go on your ActiveCampaign account, then click on My Settings.
  2. You will see the Settings menu on the left. Click on Developer.
  3. Next, copy and paste the API URL and the API Key inside your LeadsBridge integration page.
  4. Click the “Save” button and your ActiveCampaign integration is set!

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STEPS: Create the Lead Ads bridge

As you might have noticed, the first purpose of LeadsBridge is to automatically sync the leads from your Facebook Account to your system. To do so, you only need to create the bridge, that goes from your Facebook form to the integration we have already created before.

Just follow these steps and you’re done!

  1. Go on the left menu >> Lead Ads
  2. Click on “Add New” (or click HERE).
  3. Facebook: Select the Facebook Ad Account, Page and Ad Form as the source of your leads.
  4. Integration: Choose the integration previously defined from the dropdown above and then pick the segment you want to use from the “List or tag”.
  5. Fields Mapping: This is the most important step. It allows you to match the fields of your Lead Ads form (on the left) with the fields of your CRM (on the right).
  6. Hidden Fields: Add fixed additional pieces of information you’d like to pass to your CRM/Autoresponder to the leads collected through your Lead Ads campaigns. Read this doc to get more informations about the Custom Values.
  7. Test: Send a test lead from LeadsBridge to check if you set everything well. Please test at least one lead and make sure it has been synced with your CRM before proceed.
  8. Summary: Congratulations, you did it!
    Please click on “Publish” to start syncing your leads automatically and you will be ready to collect tons of leads.

VIDEO: Create the Lead Ads bridge

In this video you will see the step-by-step explanation on how to create your Lead Ads bridge, to send your leads from Facebook to ActiveCampaign.

Please note this is a generic video, it’s not specific of your ActiveCampaign integration but you should be able to understand how to create your bridge.

Click here to view the getting started video of the Lead Ads bridge.

Lead Ads: Common Questions

How to create custom fields in ActiveCampaign?

  1. Click “Lists” in the top menu to navigate to Lists Overview.
  2. Click on the “Manage Fields” button, then “+ New Custom Field”.
  3. Now type the name of the custom field, for example “City”.

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Check their documentation about the Custom Fields if you need more information.

Can I tag my LeadsBridge leads?

Tagging LeadsBridge leads can be useful, for example, to identify them once transferred in your CRM. Simply select your “tags” field in the Hidden Fields step and enter your tag names as values (separated by comma).

This is not a specific feature of ActiveCampaign’s integration so you don’t need to use the personalization tag format.

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STEPS: Create the Custom Audience bridge for CRM Retargeting

We take care of your time and the right timing of your retargeting is crucial.
PLEASE NOTE: Due to a limitation of the ActiveCampaign API, we suggest to sync your audience every 18 or 24 hours.

To create a Custom Audience that will be automatically synced in your Facebook Account follow these steps:

  1. Go on the left menu >> Customs Audiences
  2. Click on “Add New” (or click HERE).
  3. Facebook: Select the Facebook Ad Account where you want to upload the Custom Audience.
  4. Sources: Here you can define the segments that will populate your audience.
    – Select “Autoresponder/CRM Integration” from the dropdown
    – Pick the Active Campaign integration already created
    – Choose which “Lists or tags” you need
    – Click “Next” to continue or “Combine” to add another segment on this audience.
  5. Summary: Please click on “Publish” to start syncing your contacts on your Facebook Ad Account. Based on the size of your audience, both your ActiveCampaign and Facebook will need some hours to match all your contacts. Once ready, it will be automatically synced and updated for your retargeting ads.

If you want to know more about the LeadsBridge’s Custom Audiences click here.

VIDEO: Create the Custom Audience bridge

In this video you will see the step-by-step explanation on how to create and upload your Custom Audience from ActiveCampaign to Facebook. Once done, your audience will be automatically updated every X hours on your Ad Account!

Please note this is a generic video, it’s not specific for your ActiveCampaign integration but you should be able to understand how to create your bridge.

Click here to view the getting started video of the Custom Audience bridge.

STEPS: Create the Conversions Sync bridge

The Conversions Sync allows you to sync your CRM to your Facebook Ads pushing back data back to Facebook to determine how many conversions your campaign got using your CRM data, help you better calculate campaign ROI and improve the performance of the campaign, helping Facebook better recognize people more likely to convert.

This feature is available across all Agency and Enterprise plans.

PLEASE NOTE: Due to a limitation of the ActiveCampaign API, we suggest to sync your contacts every 18 or 24 hours.

  1. Go on the left menu >> Conversions
  2. Click on “Add New” (or click HERE).
  3. Facebook: In this step, you will set the destination to upload your audience.
    – Select the Facebook Ad Account with the relative Business Manager.
    PLEASE NOTE: You must have a Business Manager account in order to work properly.
    – Choose also the “Event Type” and the “Currency”, then you can go next.
  4. Sources: Here you can define the segments that will populate your audience.
    – Select “Autoresponder/CRM Integration” from the dropdown
    – Pick the ActiveCampaign integration already created
    – Choose which “Lists or tags” you need
    – Please choose the CRM fields, matching the data to pass to your Facebook audiences.
    – Click “Next” to continue or “Combine” to add another segment on this audience.
  5. Summary: Click on “Publish” to start syncing your contacts on your Facebook Ad Account. Watch the video inside the app to assign the events set to the right Ad account in Facebook.
    Based on the size of your list, Facebook will take some hours to match all your contacts. Once ready, it will be automatically synced and updated for your retargeting ads.

If you need more information about this bridge, see our video below.

VIDEO: Create the Conversions Sync bridge

In this video, you can follow Stefan that explains what you need to know about how each step works and how to do it yourself.

Check our step-by-step video called “How to build a Conversions Sync bridge“.

Conversions Sync: Common Questions

Below, some link about the Conversions Sync that can be useful to you:

Why should I use it?

You should use the Conversions Sync because it allows you to push back CRM data to understand better the ROI of your campaigns.

Here you can find a presentation of the Conversions Sync Tool: https://leadsbridge.com/conversions-sync/

Do you have a Getting Started tutorial?

Yes, of course! Watch all the videos to understand how it works and how to build your first Conversions Sync Bridge: https://leadsbridge.com/getting-started-with-the-conversion-sync/

How can I identify the best CRM segment to use?

Here you will find some suggestion to identify the best segment to use for your Conversions Sync: https://leadsbridge.com/documentation/how-to-identify-the-best-crm-segment-for-your-conversion-sync/

If you have any other questions, or need help to configure your LeadsBridge, do not hesitate to contact us!

 

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