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How to connect ActiveCampaign with LeadsBridge

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Integrate ActiveCampaign with LeadsBridge

ActiveCampaign is a leading marketing automation tool for SMBs, designed to help you to improve

ActiveCampaign is a leading marketing automation tool for SMBs, designed to help you to improve your business through email marketing. Moreover, ActiveCampaign allows you to create automated follow-up sequences to your leads and clients.

In this article, you'll learn how to connect your LeadsBridge account with ActiveCampaign.

Connect ActiveCampaign integration

  1. Head over to the left sidebar and click on Integrations
  2. Click on the Add New button
  3. Enter a recognizable name for your integration
  4. Click on the Browse button
  5. Select "ActiveCampaign" from the providers list
  6. Click on the Next button
  7. Enter API URL and API Key to connect ActiveCampaign with LeadsBridge
  8. Click on the Finish button

How to get the API URL and API Key

  1. Log into your ActiveCampaign account
  2. Click on Settings at the bottom left of the menu
  3. Settings menu will open on the right, click on Developer
  4. Copy the API Access URL and Key, then paste it inside your LeadsBridge integration page
You can find further information in the following link: Visit the ActiveCampaign documentation

Which entity concepts we support for ActiveCampaign

  1. Contact

    A contact in ActiveCampaign is defined by an email address. A contact can (and often does) have additional information, but it cannot exist without an email address. ( Learn more)

Which segmentation concepts we support for ActiveCampaign

With LeadsBridge you may use these segmentation concept for ActiveCampaign.

  1. Tag

    Tags as a way to organize (or segment) and categorize contacts. Essentially, people created tags to enable a deeper level of segmentation beyond what was available with traditional email marketing services. ( Learn more)

  2. List

    Lists are the broadest segments you can create of your contacts. Put another way, lists are the first layer of segmentation. ( Learn more)

  3. Segment

    Segments are dynamic groups of contacts that share similar characteristics or behaviors. When you segment contacts, you can send more accurately targeted messages that genuinely interest them. They are pretty useful for retargeting purpose. Inside ActiveCampaign you have lists, tags and custom fields at your disposal to create saved segments. ( Learn more)
 

Common questions for ActiveCampaign

How to create custom fields in ActiveCampaign?

To create custom fields in your ActiveCampaign account just follow these steps:
  1. Click Lists in the top menu to navigate to the Lists Overview.
  2. Select the Manage Fields button
  3. Click on + New Custom Field
  4. Select the custom field format you want, enter the name of the field and Save your settings!
You can find further information in the following link: ( OPEN LINK)

Can I tag my leads besides syncing them to a list?

Yes, of course! Tagging leads directly from LeadsBridge can be useful to identify them once transferred in your ActiveCampaign lists. You'll be able to tag your leads inside the Fields Matching step of the bridge.

To add tags, you should add the Custom Field called Tags while on the Fields Matching step, then enter your tag names separated by commas like in the example below.

Why is my Custom Audience/Offline Conversions still in syncing?

It could be that your Custom Audience or Offline Conversions has been set to a 6 hours sync time. Typically, we suggest syncing your audience every 24 or 48 hours due to ActiveCampaign's API is a little slow to be able to process all your contacts in a 6 hours time range.
Avoiding this suggestion will probably cause your Custom Audiences to enter a syncing loop (that restarts your sync process each 6 hours).

How to enable double opt-in confirmation?

To activate the Double Opt-in feature on LeadsBridge side you should follow these two steps:
  • Switch to YES the Double Opt-in toggle on the Destination Step of your bridge
  • Add the Form id custom field on the Field Matching step of your bridge and match it with the form ID value.

How to use ActiveCampaign as source

Then follow the steps below:
  1. Log into your ActiveCampaign account
  2. Click on Settings at the bottom left of the menu
  3. Settings menu will open, click on Developer
  4. Then click on Manage Webhooks
  5. You will be redirected to the webhooks page, click Add to create a webhook.
  6. Select which list your webhook will be associated with by selecting it from the drop-down, or select All Lists, then type the name of your webhook in the Name field and paste the Webhook URL you got while creating your LeadsBridge bridge
  7. Next, check the boxes next to any action/event that will trigger your webhook
  8. Then, check the boxes next to any source that will trigger your webhook
  9. After that, click Send Sample Data on the lower left of your screen
  10. Go back into your LeadsBridge bridge setup and wait till the sample data arrives
  11. Finally, after you've received the sample data on LeadsBridge, go back into ActiveCampaign and click Add on the lower left of your screen
You can find further information in the following link: ( OPEN LINK)

In case some lead data is not being received after you’ve followed the above steps, you should set the Webhook on listening mode and trigger the Webhook with a real event so if, for example, you’ve set the Webhook to be triggered on a Contact Added event you should add a new contact in your Active Campaign account with all the information you’ll like to receive in the Bridge, this way the Webhook should be able to receive all the information you need.

If you have any further questions regarding this matter, or if you need help to set up the connection between ActiveCampaign with LeadsBridge, do not hesitate to get in touch!