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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is CDK
CDK Global is an Automotive Customer Relationship Management designed to make the sales process as easier as possible, in order to save time and make more sales. CDK CRM helps car dealers give customers a faster, more convenient experience.
Benefits of using CDK
Thanks to the advanced tracking system within the CRM, you’ll have a better control on the entire sales process, which gives you all the data you need to understand how to make the right decisions for your business. CDK Global allows you to: Build a long-lasting relationship with your clients Having a contacts’ database is crucial for your car dealership business.
Why should I use CDK
CDK Global helps you manage your leads and clients through just one platform. Segmentate your leads CDK Crm lets you segmentate your leads and clients in order to understand which stage of the sales process they are at. Follow up the sales process Buying a car is not a one-day decision. You may need some time, and CDK Global allows you to follow up your prospects by email, telephone number, and more. Track and optimize your sales Track is the key to grow. CDK CRM allows you to track results thanks to its built-in software, which is specifically designed around car dealers’ needs.
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