Generate more leads with the Act-On + Google Calendar integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

Google Calendar is a free online tool from Google that helps you manage your appointment, meetings and event. Thanks to Google Calendar you can easily add new events to your calendar online. You can create several calendars for your businesses, for your family and free time.

Google Calendar can connect with your ordinary Google Account, which allows you to sync your calendar with the ones of your contacts. Moreover, Google Calendar allows you to keep track of your events and plan your day, week, or month more efficiently. By sharing your calendar with other online services, you can empower your ability to book appointments with clients, colleagues, and improve your networking.

The interconnection between all devices is undoubtedly a great reason to use Google Calendar. In fact, with Google Calendar, you can synchronize with other devices, mobile phones, tablets, or PCs. In this way, you will be able to access your daily activities and appointments wherever you are, 24 hours a day, seven days a week. Furthermore, when you organize a crucial meeting, Google Calendar sends you a reminder, so you never lose one opportunity.