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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Maropost
Maropost is a marketing software and sales cloud platform designed for companies who need to manage their email marketing in an all-in-one solution. Maropost is a product specifically built around enterprise-grade companies needs. However, you don’t need to hire a developer to manage your contacts, because Maropost is an easy-to-use software, build for efficiency.
Benefits of using Maropost
With Maropost you can install webforms on your website and create beautifully designed, high converting landing pages to increase your leads and subscribers. Automatic Email marketing Send automatic email marketing campaigns to your leads and increase engagement and sales.
Why should I use Maropost
Track your marketing success using built-in analytics tools. Maropost allows you to easily test and optimize your emails, in order to find out what works and what doesn’t. Thanks to these tools, improving your marketing is easier than ever, Marketing automation With Maropost you can use triggers to create customized journeys for your contacts’ list, based on how they respond and behave with your campaigns.
Being a Travel company, Almundo needed to reach travel-interested users. Thanks to LeadsBridge and Facebook Lead Ads, Almundo was able to increase their subscribers by 20% and improve the campaign R.O.I. by 6 %