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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Omnisend
Omnisend is an eCommerce marketing automation platform that provides an omnichannel marketing strategy for businesses. The software combines email, SMS, social media, and other channels into one platform so that marketers can reach more customers and increase revenue.
Benefits of using Omnisend
Omnisend helps its users expand their subscriber list with a wide variety of subscription forms and send conversion newsletters created with the easy to use editor. Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce, and more, making it ready to use.
Why should I use Omnisend
The software offers intelligent reporting capabilities, so you'll instantly know the numbers behind your campaigns' performance. The platform's reporting capabilities also include dashboards and real-time click maps, so you get all the information you need to analyze your campaigns.
Create new Omnisend
leads with Act-On
leads with Act-On
Kayak Pools created a series of campaigns to sell swimming pools. Thanks to LeadsBridge and Facebook Leads Ads Kayak Pools was able to increase their ROAS up to +36%