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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Rezora
Rezora is enterprise-level software for marketing executs and managers who oversee comprehensive branding efforts for large, multi-office brokerages. There's a lot of power here, and career marketing professionals will recognize that Rezora was programmed to make them better at their jobs. Rezora’s interface presents campaign-specific reports, such as number of opens and clicks, among other common email marketing figures. Agents can sort metrics by previous campaigns and find out which contacts are most often engaged. Rezora works with CRMs (customer relationship manager) to embed contacts, but it is not trying match wits with CRMs. Its only intention is to be marketing software; and it excels in that intention.
Benefits of using Rezora
Rezora is very pro-agent, granting individual agents tight control of their contact lists, which are also unavailable to other agents.This feature allows agents to control what larger company campaigns their contacts are subject to. With 85% of people around the globe sending and receiving emails, email holds a noteworthy position in digital marketing channels. Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many into customers.
Why should I use Rezora
Rezora allows you to capitalize on the growing number of online adults using social media networking. With the most of online adults communicating through social media sites, the online table is set for your brand and messaging consumption. Rezora makes accessing these social networks simple. Digital templates created for email or print can be easily shared or published to social media channels such as facebook, twitter, pinterest, your website and blog.
Spinifex Sheds created a series of campaigns to sell Sheds. Thanks to LeadsBridge and Facebook Lead Ads Spinifex Sheds was able to increase their ROI and decrease the cost per lead up to -88%