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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is SendLane
Sendlane is an email marketing automation designed for small business and enterprises that want to grow their business by creating email marketing campaigns that work. Sendlane, in fact, enables you to customize the users experience, by addressing your audience with the most relevant and engaging content. By doing so, you’ll be able to increase conversions by making the right offers to the people within your lists.
Benefits of using SendLane
With Sendlane you can easy set up and send newsletters and email sequences that convert. In fact, thanks to behavioral data, you can automate your entire marketing without effort and maximize your marketing performances. By tracking opens, clicks and conversions, you can improve your results with data in hand.
Why should I use SendLane
Sendlane helps you increase your mailing list. You can create beautifully designed, professional landing pages within minutes, using templates that you can modify with a simple drag and drop system. Sendlane is a complete email marketing suite, that allows you to manage your email marketing and take the most out of your campaigns.
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