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What is ActiveCampaign
Activecampaign allows you to create automated follow-up sequences and newsletters to nurture leads and customers. ActiveCampaign automation is one of the most useful features of ActiveCampaign because it helps increase conversion rates by sending highly personalized messages and relevant offers to your audience.
Benefits of using ActiveCampaign
Thanks to ActiveCampaign you have the ability to assign tags to your leads. By doing so, you can segment your audience in order to reach them with the most relevant content and offer, tailored for them. With ActiveCampaign you can easily create workflow and funnels to improve your sales, thanks to an intuitive drag-and-drop campaign builder that everyone can use.
Why should I use ActiveCampaign
ActiveCampaign gives you all the tools you need to improve your lead generation activity. You can create beautifully designed opt-in forms and install them on your website. Moreover, the in-build analytics tool helps you to track your email marketing results, in order to understand what works and what doesn’t and identify your best prospects and clients.
What is Google Merchant Center
Google Merchant Center is the Google platform that allows users to upload the products of a site directly to the Google Search Engine to advertise them. When this happens, users can see the products when they search for the keywords associated with the products and set with the Google Ads program for paid ads.
Benefits of using Google Merchant Center
The Google Merchant Center platform and the Google Ads platform allow you to configure Google Shopping campaigns, the tool with which Google displays product data sheets based on keywords and the economic value attributed by the advertiser to those words.
Why should I use Google Merchant Center
Google decides when to show ads based on-site and offers to determine which search queries trigger the ads. Google Merchant Center also offers sellers many benefits, such as attracting many more customers and reaching potential buyers who are already looking for that product on Google.
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