Generate more leads with the ActiveCampaign + GreenRope integration

Activecampaign allows you to create automated follow-up sequences and newsletters to nurture leads and customers. ActiveCampaign automation is one of the most useful features of ActiveCampaign because it helps increase conversion rates by sending highly personalized messages and relevant offers to your audience.

Thanks to ActiveCampaign you have the ability to assign tags to your leads. By doing so, you can segment your audience in order to reach them with the most relevant content and offer, tailored for them. With ActiveCampaign you can easily create workflow and funnels to improve your sales, thanks to an intuitive drag-and-drop campaign builder that everyone can use.

ActiveCampaign gives you all the tools you need to improve your lead generation activity. You can create beautifully designed opt-in forms and install them on your website. Moreover, the in-build analytics tool helps you to track your email marketing results, in order to understand what works and what doesn’t and identify your best prospects and clients.

GreenRope is a small business CRM that provides a variety of useful tools for marketing automation and email marketing management. It’s an all-in-one solution that comes with a user-friendly interface suited for small and midsized businesses, which combines CRM, CMS, project management, a Marketing automation software, an Email Marketing solution, a platform for Sales management and a suite of productivity tools.

GreenRope offers a complete CRM solution, also including Social CRM features. The platform is designed to organize and automate a series of steps, in order to better manage and speed up the customer engagement process. The CRM includes information about customers and leads, interaction historics (email, social media and any trackable data, including payments), a built IMAP Email integration to sync your inbox with the CRM, and a Sales Pipeline Management System.

GreenRope is strongly focused on Marketing Automation. It offers a Workflow feature which allows their customers to set up sequences and automatic actions, such as sending automatic emails to contacts who have performed a specific action/activities. One of the most interesting feature is the Lead Scoring System, which allows you to identify the hottest leads and the value that leads and customers have for your business.