Automatically create audiences from Eventbrite with the Facebook Custom Audiences integration

Eventbrite is an online platform that allows you to create, promote and manage your events, conferences, meetings and much more. Eventbrite, in fact, helps you create successful events by easily setting up all the details without effort. For example, Eventbrite’s platform enables you to sell the tickets directly online. In exchange for this service, you just need to pay a fee for each ticket you sell.

When people buy a ticket, they receive a receipt on their email, so you don’t need to worry about it and you can focus on marketing and management stuff. However, if the event you want to promote is free, Eventbrite doesn’t charge anything. In fact, Eventbrite is not just a selling platform for your events. The platform is widely used by the people to search events near them, so when you organize concerts, shows or parties, by posting it on Eventbrite you’ll receive organic visitors and customers.

Eventbrite are organized within categories, places, date etc. so it’s very easy for people to find the coolest ones near their home. Eventbrite also offers a specific app that allows you to track the tickets sold, in every moment. Moreover, thanks to the App Entry Manager you can check electronic tickets from every device.

Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.

With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.