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What is Excel Online (.xls .xlsx)
An XLS file (Excel Spreadsheet) is a type of file used to create spreadsheet file format. This type of file format was created by Microsoft, in order to allow people store Microsoft Excel documents.
Benefits of using Excel Online (.xls .xlsx)
XLS files are often used as an alternative to CSV files, and they can also be opened by the Microsoft Excel Viewer, and OpenOffice. XLS files allow you to store the information you collected about your contacts. Data are organized in cells, columns, and rows.
Why should I use Excel Online (.xls .xlsx)
Unlike CSV files, XLS files let you define and save formulas to better analyze the data.
What is Instagram Custom Audiences
Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.
Benefits of using Instagram Custom Audiences
You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Why should I use Instagram Custom Audiences
Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.
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