Generate more leads with the Facebook Dynamic Ads + Pardot integration

Facebook Dynamic Ads are a specific type of ads that run on Facebook, that allows advertisers to create an ad template that automatically uses the images and details of your data list for the items you want to advertise.

Dynamic Product Ads use Facebook's pixel or SDK to show ads to people who have already shown interest in your business by performing actions that are important to you on your site. With Facebook Dynamic Product Ads, advertisers are be able to promote any item from a dynamic product catalog, directing the right product to the right person.

Moreover, by using LeadsBridge you can to understand exactly which offer or product your leads are affected. In fact, LeadsBridge can pass the information related to the Retail ID of your ads, directly to your CRM. By doing so, you can perform a targeted follow up to your leads, depending on the object they have clicked on in your ads.

Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.

With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.

Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.