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What is GetResponse
Getresponse is a suite of marketing tools that provide marketers, entrepreneurs and business owners the ability to create highly customizable marketing campaigns through different channels, with the aim to increase your business. Getresponse’s tools include: Optin forms, increase your subscribers by creating beautifully designed opt-in forms. Integrate them into your blog, website or on your social media channels. Landing pages, getresponse lets you to create web-hosted, mobile friendly landing pages.
Benefits of using GetResponse
Thanks to an intuitive and simple drag-and-drop system, designing your landing page is super-easy. Moreover, you can easily install the tracking codes from Facebook, Analytics and other advertising platforms you use to promote your business online. Getresponse enables you to create different lists of your prospects and clients and send automatic emails. Moreover, you can set up advanced automation rules, which allow you to segmentate your audience based on their behaviors. Consequently, you’ll be able to address your audience with the right message to increase conversions and sales.
Why should I use GetResponse
Getresponse provides you an advanced webinar platform that you can use to host your live events. Webinars are a great way to increase your mailing list and clients, and with GetResponse you can record everything happen in the webinar’s room, including chat and screenviews.
What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
Kayak Pools created a series of campaigns to sell swimming pools. Thanks to LeadsBridge and Facebook Leads Ads Kayak Pools was able to increase their ROAS up to +36%