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Generate more leads with the Gmail Custom HTML Ads + Siebel CRM integration
Gmail Custom HTML Ads / Siebel CRM
Integrations

Generate more leads with the Gmail Custom HTML Ads + Siebel CRM integration

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LeadsBridge is a reliable integration platform that supports you with 370 integrations. Start now connecting Gmail Custom HTML Ads and Siebel CRM

Quick summary of Gmail Custom HTML Ads

Gmail Ads are a “display campaign”, with added features such as custom targeting parameters, keywords, embedded videos, forms, call-to-action click options, with the freedom to apply your branding and creative style. To maximise your ad effectiveness and to utilise the flexible features for customisation for lead generation, you should use the Gmail Custom HTML Ads. They will require some coding, so may cost you some development fees, but it may be worth it.

If you’ve ever been faced with the challenge of marketing a product that many people don’t yet know exists or know they need, you’ll know that PPC isn’t always the best way to start! Gmail Sponsored Promotions (GPS), on the other hand, are perfect for this situation because they can drive awareness. You could target your ideal audience by demographic and interests, and related keywords to things they might be interested in. It’s a very broad-brush approach but it’s a great first step for building awareness, which could lead to generating more traffic to your site where you can build remarketing lists and lookalike audiences making your targeting narrower and more precise. Including your phone number in the expanded ad unit is a great way to generate phone calls as a result of the ad. Simply include your phone number in your ad creative or in the accompanying content. Use a unique phone number generated by call-tracking software, so you can track any calls that are generated from your GSPs.

Using the custom HTML ad format, you can embed videos within your expanded ad unit. This is ideal for targeting new audiences and generating awareness, as asking the user to watch a video which is already within the ad unit is much lower commitment than asking them to click directly through to your website. If your product or service is quite unknown and a demonstration or video helps explain the concept then using video in this ad format might also help conversion rates once the user eventually lands on your site.

Quick summary of Siebel CRM

Siebel is a CRM technology software designed for businesses and companies of any size. Oracle's Siebel CRM Technology provides the server framework to support Siebel Applications, allowing companies to obtain qualified leads and transform them into potential regular customers. With Siebel CRM you can create a particular engagement with your audience. Your company will become more transparent by humanizing itself, with the goal of developing an emotional connection with customers.When a consumer considers their customer experience as positive, it is more likely to trust the products of that particular brand and to support it in their contact circles through word of mouth.

Each company aims to increase the lifetime value of its current and future customers through the acquisition, investment in the most profitable customers, the maintenance and the minimization of its costs in the long term, and Siebel CRM helps you do that. Thanks to its Multi-channel approach to marketing you can reach your leads across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers.

Siebel CRM helps you align your marketing and sales team, which is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.


What you can do with Gmail Custom HTML Ads and Siebel CRM

Create new Siebel CRM leads with Gmail Custom HTML Ads

Update Siebel CRM leads with Gmail Custom HTML Ads


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