Automatically sync your leads with the Google Ads lead form extensions + Segment.com integration

Google Lead Form Ads is the new search ad extension designed to help businesses capture more and better leads on Google’s search engine results ads without the need of sending traffic to an external website.

Thanks to this new, smart lead generation technology, advertisers can capture leads’ data easily when users are searching for a company or a product, or when they type specific keywords on Google. Moreover, thanks to Google Lead Form Ads, you can convert your Google audience faster, providing better and more accessible, and meaningful user experience, reducing the barriers for leads to submit their details.

Google Lead Form Ads will show an opt-in form when users click on the ad. Since the form’s fields are automatically pre-populated with the Google account’s user data, the lead generation process becomes extremely easy, frictionless and effective, allowing companies to collect more leads at lower costs. The Form Ads extension is currently on beta and users who want to use it can contact LeadsBridge customer support to receive the whitelisting instructions.

Segment is a powerful API that enables companies and organizations gather and aggregate all analytics data on their websites, and then stream that data to the corresponding analytics platform they are using. This data analytics software can stream and make sense of tons of data that is collected from multiple sources, including desktops, phones, tablets, iBeacons, point-of-sale registers, and TVs.

Segment is specifically designed for B2B service providers who require powerful yet user-friendly analytics tool to help them understand and manage their data better. The tools is basically a simple API that doesn’t require high levels of technical expertise to get familiar with. This help users save tons of development time and focus on more pressing issues. Segment reduces the need for marketing people to rely on highly technical staff to help them as they can now manage the analytics tools themselves.

Segment simplifies the data analytics process by providing users with a central point, a single JavaScript client that gathers and aggregates data and then delivers it to your preferred analytics services. That means you do not have to install a separate data analytics application like Google Analytics or Optimizely as Segment enables you to retrieve data and automatically stream them to services that you specified. The solution helps your business to easily integrate and administer analytic tools without having to open, close, or exit from the system.