Automatically sync your leads with the Google Ads lead form extensions + Selligent Marketing Cloud integration

Google Lead Form Ads is the new search ad extension designed to help businesses capture more and better leads on Google’s search engine results ads without the need of sending traffic to an external website.

Thanks to this new, smart lead generation technology, advertisers can capture leads’ data easily when users are searching for a company or a product, or when they type specific keywords on Google. Moreover, thanks to Google Lead Form Ads, you can convert your Google audience faster, providing better and more accessible, and meaningful user experience, reducing the barriers for leads to submit their details.

Google Lead Form Ads will show an opt-in form when users click on the ad. Since the form’s fields are automatically pre-populated with the Google account’s user data, the lead generation process becomes extremely easy, frictionless and effective, allowing companies to collect more leads at lower costs. The Form Ads extension is currently on beta and users who want to use it can contact LeadsBridge customer support to receive the whitelisting instructions.

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.