Automatically create audiences from Google Contacts with the Facebook Custom Audiences integration

Google Contacts is a powerful tool that helps you organize, review and manage your contacts.

The main advantage of Google Contacts is that it allows the auto-complete function in other Google products, such as Gmail, Google Drive, and Google Calendar. Moreover, Google Contacts will enable you to manage all your contacts in one place, being able to create groups of contacts divided between customers, suppliers, leads, etc. Moreover, Google Contacts’ features include the ability to create personal mailing lists and quickly send messages or calendar invitations to the groups of people you contact more often.

Thanks to Google Contacts, you will always have all your contact information at hand, through the details that your contacts add to themselves in Google Contacts. If your connection changes his email, adds new photos, modifies personal information, and shares it all in his Google profile, you will have it automatically updated in your address book. Furthermore, if you are using Google Contacts within your company, you can add all-important contacts and their information to a list that all users with a corporate email address will automatically see, so you don't have to waste time searching the right email address anymore.

Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.

With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.