Streamline your data management process with the Helpscout + Instagram Custom Audiences integration

Help Scout is a simple customer service software that allows businesses to make more human and personal every customer service interaction. Nowadays, a personal touch with the companies may significantly increase your sales volume. That’s why Help Scout helps companies of any size grow their business, by connecting with their audience, where other help desks couldn’t.

Help Scout allows you to scale your results, by providing a wide range of automated actions that enable you to reduce your customer support efforts. In fact, keeping your customer service and support human and personal doesn’t mean that everything needs to be manual or live. Help Scout lets you define repeatable automation tasks based on users’ actions, by setting up simple and visual workflows.

With Help Scout you can create multiple mailboxes for different shared email addresses. By doing so, you can work seamlessly across departments and manage several businesses and brands through just one account. Help Scout empowers the collaboration within team members and employees, by keeping everyone working on the same page and see other people’s activity in real-time. This improves your team’s productivity, avoids double tickets and makes your customers happy!

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.