Generate more leads with the HubSpot + Selligent Marketing Cloud integration

HubSpot is an inbound marketing software designed to help marketers and business owners to attract visitors to their website, and convert them into leads, and close them as clients. Hubspot is famous for being an all-in-one platform, that allows you to bring your entire business online.

HubSpot enables you to design and customize your own web forms which are necessary for acquiring new leads and subscribers. Hubspot’s CRM is one of the most advanced tools to manage your leads and customers. It allows you to send newsletters and follow up your prospective clients once they subscribed to your lists. In addition, the CMS (Content Management System) offered by HubSpot allows you to create online content that attracts more visitors, without coding.

With Hubspot’s CRM you can segment your audience, assigning a score to your best leads. By doing so, you’ll be able to create custom journeys for your prospective clients that drive them through your entire pipeline, thanks to marketing automation, in order to increase conversions.

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.