Automatically sync your leads with the LinkedIn Lead Gen Forms + Benchmark Email integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.

Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.

Benchmark is a CRM which helps businesses to engage their customers with marketing automation. The software offers a wide range of personalization, from the email templates to the follow-up sequences - which can be based on the leads’ responses.

Email Designer Benchmark Email’s exclusive drag and drop editor allows everyone to design beautiful, responsive and customized emails to engage your audience without writing codes or other teachy stuff. Automations Depending on how people respond to your follow up, which emails they open and which links they click, Benchmark can segment the audiences in order to create personalized funnels that increase engagement and conversions with your audience. Enlarge your audience With Benchmark Email you can design the best user experience for your customers and leads: design your own opt-in forms, define the automations, create surveys and pools to increase loyalty, engagement and trust on your brand.

Segment your list Benchmark lets you create segments of your list easily, based on subscribers’ activity and interaction. Moreover, you can use automations to send specific email when your leads open your messages or click on certain links. Tracking and reporting tools Benchmark Email allows you to track your leads’ activity and, consequently, optimize your marketing. By running A/B testing and analyzing your reports, you’ll be able to grow your business without guessing. Click here to learn more about Benchmark Email