Generate more leads with the LinkedIn Lead Gen Forms + Delivra integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.

Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.

Delivra is an Email Marketing software with Marketing Automation capabilities, suitable for different businesses, including B2B and nonprofits organizations. It comes with a drag and drop builder that you can use to design and customize your responsive email messages’ layouts. You can start from a predefined professional templates provided by Delivra, or starting from scratch, designing your unique template.

Delivra also offer a tool for designing your email campaigns and automate everything with a workflow builder. You can create complex sequences based on your contacts’ behaviors and triggered events, in order to automatically send them specific email messages at the right time, performing A/B tests too. Thanks to a native integration with platforms like WooCommerce, Shopify and Magento, you can easily connect your online store with Delivra and create email campaigns based on your customers’ behaviors (including shopping cart abandonments and browser abandonments).

But that’s not all: Delivra provides a depth integration with online stores and an advanced Ecommerce segmentation feature, which allows you to create dynamics segments based on customers demographics, shopping preferences, purchased products. In this way, you can easily identify the customers who have abandoned a shopping cart and try to re-engage with them. Delivra also offer an advanced reporting system to track your campaign performances, KPIs and ROI. It comes with a customizable dashboard so you can give priority to the most important metrics for your business.