Generate more leads with the LinkedIn Lead Gen Forms + Google Data Studio integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.

Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.

Google Data Studio is a cloud-based reporting solution studied to help small and large businesses customize, share, and view data via configurable graphs and tables.

Google Data Studio allows marketers to collect data from different sources and prepare customized dashboards and reports using a drag-and-drop editor. Moreover, it's possible to add clickable links or images to reports, generating product catalogs, video libraries, and more.

With Google Data Studio, users can share dashboards and insights with team members, send invitations to view or edit reports or embed reports directly on pages, blogs, and articles. Moreover, users can share reports via custom schedules, attaching a preview and a link of the entire report.