Generate more leads with the LinkedIn Lead Gen Forms + MailingBoss integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.

Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.

MailingBoss is an email marketing service that allows you to engage your contacts’ base and running email marketing campaigns without effort. Email marketing is one of the most powerful ways to build trust on your brand and make more sales.

MailingBoss gives you the ability to use many tools and take the most out of your marketing activity. With MailingBoss, in fact, you can send instant newsletters and drip emails, in order to keep informed your audience about news, events, articles on your blog, and much more. Moreover, thanks to MailingBoss’ autoresponder, you can reach your leads and customers timely when they subscribe to your list, and run your email marketing campaigns on autopilot.

With MailingBoss you can also create automated campaigns that nurture your leads and engage them with the most relevant message. Thanks to the automation rules, you are able to set up triggers, which segmentate your audience in order to show the right offers to your prospective clients and customers, and consequently increase your sales volume.